Globe GFiber Prepaid reaches 1 million subscribers as demand for no lock-in home internet grows
Globe Telecom's prepaid fiber home internet service crosses a major milestone with 1 million subscribers, driven by no lock-in flexibility, fast speeds, and affordable pricing for Filipino households.
Globe Telecom's Globe At Home GFiber Prepaid has reached 1 million subscribers, establishing itself as the leading prepaid fiber internet service in the Philippines. The milestone reflects a 15% quarter-on-quarter subscriber growth and signals a decisive shift in how Filipino families approach home connectivity, favoring flexible, commitment-free plans over traditional locked-in contracts.
What Is GFiber Prepaid and why are Filipinos choosing it?
GFiber Prepaid is a no lock-up, prepaid home fiber internet service that allows households to load and pay only when needed, similar to how mobile prepaid works, but for home broadband. It operates on Globe's fiber network, delivering high-speed internet without requiring long-term subscriptions or monthly billing commitments.
The service connects up to 15 devices simultaneously, making it suited for households where multiple family members have different connectivity needs, from students attending online classes, to remote workers, to family members streaming video or staying in touch with relatives abroad.
Pricing and installation: What subscribers get
GFiber Prepaid currently offers two flagship deals:
Free 300 Mbps for 7 days of unlimited internet with a ₱699 installation fee, six times faster than the previous entry-level speed of 50 Mbps at the same price point.
Thirty days of 100 Mbps for ₱999 with free installation, giving budget-conscious households a full month of reliable connectivity.
Installation is completed in as fast as 24 hours, and subscribers receive ongoing support through the GlobeOne app, dedicated Alagang Globe Viber groups, and on-site assistance via the Globe Care-avan service.
Growth strategy: Quality over geographic sprawl
Globe's approach to scaling GFiber Prepaid prioritizes what the company calls "profitable density over geographic sprawl" — a targeted expansion model focused on acquiring customers in high-value areas rather than spreading thin across all regions. This strategy has contributed to both subscriber growth and revenue growth in the prepaid fiber segment, sustained by higher-value reloads from existing subscribers.
Why this milestone matters for Filipino families
Rising costs of living and energy expenses have made fixed monthly internet bills a pain point for many households. GFiber Prepaid directly addresses this by removing the commitment barrier entirely.
“GFiber Prepaid has become a trusted everyday partner at home. It is a reliable WiFi that adapts to real household needs, without long‑term lock‑ins. As we continue to grow this segment, we remain committed to deliver dependable service, accessible offers, and customer-first support that keeps families connected every day,” said Abigail Cardino, vice president and head of brand management, Broadband Business at Globe.
The service is designed to support the realities of modern Filipino households: hybrid work setups, home-based businesses, online learning, and entertainment, all without the financial pressure of a recurring monthly contract.