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Cebu Landmasters defies Middle East crisis with ₱48-billion project blitz

Published May 14, 2026 07:11 pm
VisMin developer Cebu Landmasters, Inc. is confident of growing its revenues and earnings this year as it still intends to pursue its target project launches worth ₱48 billion despite the impact of the Middle East crisis on the local economy.
CLI Senior Executive Vice President & Chief Operating Officer Jose Franco Soberano said during the firm’s first quarter results briefing that, “we are still aiming for growth, for positive growth. I think that's really the sentiment among the executive committee, among the board, that we're still aiming for growth.”
He noted that, there continues to be market appetite for their products, given the growth in sales and their experience in mitigating escalations in costs and inflation.
“Maybe others may not be projecting it as optimistic as CLI, but that is really how we feel given our position of strength in this main area,” Soberano said.
CLI started the year with a plan to launch over 20 projects in the next 12 to 15 months, encompassing around 9,600 units and worth an inventory value of ₱48 billion.
“That was the plan at the start of the year and the plan is still in motion. But this will extend to early next year,” he added explaining that there have been some delays in obtaining the necessary permits.
A majority of these projects are in the VisMin area, including Cagayan de Oro, Ormoc, Liloan, Mandaue, and Panglao. It will also include CLI’s first offering in Luzon which will be in Pasig City.
CLI Chairman and Chief Executive Officer Jose Soberano III said “CLI enters 2026 with a stable foundation and a clear focus on execution. As market conditions evolve, we will remain disciplined and agile in managing the business, while continuing to serve real housing demand in the communities where we operate.”
The firm is maintaining its capital expenditure budget of ₱20 billion this year, same as in 2025, of which ₱12.7 billion will be allotted for project development while the balance will be use to buy land, for programmed acquisitions, and also for general working capital.
While prices of construction materials have gone up, Soberano noted that this affects only projects that are still in their early stages and will translate to just an increase in cost by one or two percent and this can be easily absorbed by the company since its gross margin is 50 percent while net margin is 20 percent.
For the first quarter of 2026, CLI reported a 24 percent drop in consolidated net income to ₱1 billion from ₱1.32 billion in the same period last year due to a one-time gain from the sale of an investment property which increased net income after taxes by ₱0.9 in 2025.
Excluding this non-recurring item, CLI’s first-quarter performance reflects stronger underlying results from its core residential business and expanding recurring income portfolio.
CLI posted consolidated revenues of ₱6 billion in the first quarter of 2026, up 20 percent from ₱5 billion in the same period last year, driven by stronger residential revenue recognition from construction progress across ongoing projects.
“Our first-quarter results reflect the strength of our residential engine and the continued progress of our ongoing developments across VisMin. We remain focused on disciplined execution and timely delivery, especially in markets where demand continues to be real and end-user driven,” said Soberano.
Revenue from sale of real estates reached ₱5.8 billion, supported by percentage-of-completion accomplishments across ongoing residential projects, allowing prior-period sales to translate into recognized revenues.

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Cebu Landmasters Inc. Jose Soberano III Jose Franco Soberano
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