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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider This campaign encourages everyone to embrace their own definition of beauty

This campaign encourages everyone to embrace their own definition of beauty

From breathtaking aerial performance to an exclusive movie screening, Kojie.san's newest campaign celebrates owning one's identity

Published May 13, 2026 08:40 am
Kojie.san newest campaign 'Command beauty' (Photos: Kojie.san)
Kojie.san newest campaign 'Command beauty' (Photos: Kojie.san)
With its newest campaign, “Command Beauty,” Kojie.san encourages everyone to move beyond traditional standards and embrace their own definition of beauty. To mark it, the brand hosted an exclusive screening of the highly anticipated movie, “The Devil Wears Prada 2.”
(From left)Jaz Estorninos, Arizona Brandy, Hana Beshie, Shayne Kirsten, Shaun Ocrisma, MJ Mutuc, and Charlene Almarvez
(From left)Jaz Estorninos, Arizona Brandy, Hana Beshie, Shayne Kirsten, Shaun Ocrisma, MJ Mutuc, and Charlene Almarvez
Ahead of the block screening held last April 30 at High Street Cinema in Bonifacio Global City, the brand unveiled its new commercial, a visual manifesto for those ready to take charge. The film stars Japanese aerialist Mizuki Shinagawa, whose performance perfectly captures the spirit of control and confidence at the heart of the campaign.
Nana Borja, Kojie.san group brand manager
Nana Borja, Kojie.san group brand manager
As Mizuki moves gracefully through the air wrapped in striking red fabrics, she delivers more than a captivating performance. Every calculated movement reflects discipline, poise, and the power of commanding one’s own space. The visual serves as a reminder that beauty is not passive, but an active and empowering force that requires confidence and self-possession every day.
“For the past 20 years, Kojie.san has remained true to its essence, which is to command beauty. It’s about confidence, transformation, and owning your place in the world,” shared Nana Borja, Kojie.san group brand manager. “This campaign is about stepping into your moment, owning your journey, and rising with confidence no matter where you start.”
(From left) Charlene Almarvez, MJ Mutuc
(From left) Charlene Almarvez, MJ Mutuc
The screening and campaign unveiling gathered several personalities, including drag queens Arizona Brandy and Hana Beshie, along with host Jaz Estorninos and actor Shaun Ocrisma.
Learn more about how to “Command Beauty” with Kojie.san by visiting their social media accounts.

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Kojie.san Command Beauty The Devil Wears Prada 2
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