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Manila Bulletin devider Technews devider TCL CoolFest Y3: Kathryn Bernardo and The Juans Headline Cooltura Summer Fest at Market! Market! on May 17

TCL CoolFest Y3: Kathryn Bernardo and The Juans Headline Cooltura Summer Fest at Market! Market! on May 17

Published May 13, 2026 08:40 am
This Saturday, TCL Philippines is turning up the heat with its biggest summer event yet. TCL CoolFest Year 3: Cooltura Summer Fest, co-presented by Abenson, the Philippines' No. 1 household appliance store, takes over the Market! Market! Activity Center in BGC on May 17, 2026 — and the lineup alone makes it worth clearing your weekend for.
What Is TCL CoolFest?
Now in its third edition, TCL CoolFest is an annual consumer event blending live music performances, smart home technology showcases, and brand activations under one roof. The festival is organized by TCL, the world's No. 1-ranked TV brand and leading global seller of Fresh Air air conditioners.
This year's theme "Cooltura" draws inspiration from vibrant Filipino summer culture, transforming the venue into a tropical celebration with festive colors, local cultural elements, and immersive experiences designed to bridge entertainment and home innovation.
Who's Performing?
Fan-favorite OPM group The Juans are confirmed for the festival. Known for crafting their own original sound, the band has produced some of the most emotionally resonant songs in recent Philippine pop, including "Umaga" and the widely beloved breakup anthem "Hindi Tayo Pwede."
Also returning to CoolFest is Kathryn Bernardo, TCL's long-running brand ambassador and one of the Philippines' most bankable stars. Known for headlining three of the highest-grossing Filipino films of all time — The Hows of Us, Hello, Love, Goodbye, and Hello, Love, Again, Bernardo has been recognized by Forbes Asia as one of the most influential people in the Asia-Pacific region. She renewed her partnership with TCL for the fourth consecutive year in January 2026. At CoolFest Y3, she returns for a fan-interactive segment featuring fun and games with the audience. WikipediaUnbox
The tech side: Smart home innovation on display
Beyond the performances, attendees can explore TCL's latest lineup of smart home products, from its award-winning QLED TVs to its FreshIN air conditioners and smart appliances. The festival floor will feature curated product displays and hands-on demos, letting guests experience the tech in a real-life setting rather than just a showroom.
Abenson's "Super Service" on the ground
Co-presenter Abenson adds a practical retail layer to the event. Abenson's involvement strengthens the shopping experience by connecting customers with the latest in home innovation and entertainment. On-site, Abenson will offer its "Super Service" suite, covering Easy Financing, Fast Delivery, and Professional Installation, making it easy for festival-goers to go from discovery to purchase in a single visit. 
"We have always valued our partnership with TCL, a brand that consistently delivers life-enhancing technological innovations. By combining TCL’s innovation with Abenson’s ‘Super Service,’ which includes Easy Financing, Fast Delivery, and Professional Installation, we continue to share one goal — providing Filipino customers with the best experience possible. Together, both brands go beyond product showcases to deliver a complete lifestyle experience. With Abenson as co-presenter, the experience is enhanced through curated product displays, on-ground assistance, and Super Service support that helps customers explore and upgrade their home solutions more seamlessly," said Apple Ma, retail marketing head, Abenson. 
TCL CEO Peter Chen said: "Through TCL CoolFest, we transform innovation into an experience by bringing our latest technology closer to the people. Now in its third year, we’re taking everything to a much bigger stage at the Market! Market! Activity Center. With Abenson as our co-presenter, this is shaping up to be the ultimate summer event. We’re excited to make this year’s CoolFest even bigger and more memorable for everyone."
Event Details
What: TCL CoolFest Y3: Cooltura Summer Fest
When: Saturday, May 17, 2026
Where: Market! Market! Activity Center, BGC, Taguig
Co-presenter: Abenson
Artists: Kathryn Bernardo, The Juans
For updates, follow TCL Philippines on Facebook and Abenson on Facebook.

Related Tags

TCL summer fest Cooltura Kathryn Bernardo The Juans Abenson
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