Lineup of new HYBE-Geffen girl group Saint Satine confirmed
HYBE and Geffen Records have confirmed the final lineup of their new global girl group, Saint Satine, which is set to debut following the success of KATSEYE.
The companies unveiled the members of Saint Satine through the audition program “World Scout: The Final Piece.”
The group will consist of Emily from the United States, Lexie from Sweden, Sakura from Japan, and Samara from Brazil.
Sakura was announced as the final member of the group and expressed gratitude after securing her spot in the lineup.
“I wanted to become an artist who shines on the world stage. I am grateful to have achieved my dream,” she said.
Performance director Son Sung-deuk explained the meaning behind the group’s name, saying “‘Saint’ signifies intense charisma and musical presence, while ‘Satine’ represents a soft, elegant, and sophisticated image.”
Members of KATSEYE also attended the event announcing the new act.
Saint Satine is scheduled to debut in the second half of the year.
Meanwhile, HYBE also unveiled a new mission statement, vision, and corporate identity as part of the company’s next phase of growth and long-term business strategy.
The company’s new mission statement is: “Discover A New Universe, Unlock An Immersive Journey.”
According to HYBE, the mission reflects its commitment to creating immersive experiences through artists, content, and services that allow fans to discover new tastes, identities, and worlds.
The company said the mission also underscores its goal of continuously delivering new experiences in response to changing times and evolving generations.
HYBE added that its previous mission statement, “We believe in Music,” will continue to serve as a guiding principle for its music businesses.
To support its new direction, the company also introduced an updated vision statement: “Global Entertainment Lifestyle Platform Company Based on Music and Technology.”
HYBE said the revised vision highlights its ambition to grow into an entertainment lifestyle platform company powered by both music and technology.
“The most significant change in the updated vision is the explicit addition of ‘Technology,’” the company said.
“While music and fans remain at the core and utmost priority, the new vision encapsulates our commitment to advancing the industry by incorporating necessary technology to expand the boundaries of the fan experience,” it added.