American lingerie giant Victoria’s Secret (VS) unveiled its newest flagship at the Fashion Hall of SM Megamall last April 28, 2026, and it’s equal parts glossy retail fantasy and practical wardrobe upgrade. If you’re wondering where to start, here are the standout picks worth adding to your rotation.

Cotton underwear has long been recommended by gynecologists for breathability and comfort. The challenge has always been finding pairs that feel as good as they look. This edit solves that problem.

The store offers high-quality cotton underwear designed with a distinctly fashion-first approach. Think thick, logo-emblazoned waistbands that peek perfectly above low-rise jeans, a subtle nod to the ongoing Y2K revival. Some styles even feature crystal-studded VS logos for that extra touch of sparkle.

Cuts range from bikini to boyshorts to thongs, with a wide color selection that makes stocking up feel less like a chore and more like styling. These are everyday essentials, reimagined for the era of visible waistbands.

For those in the mood for something more indulgent, the lingerie selection spans the brand’s most recognizable lines, including Dream, Very Sexy, and Signature. Expect a mix of lace, cotton-modal blends, and sleek synthetics that cater to different moods—from soft and romantic to bold and confident.

Sleepwear, meanwhile, leans into the brand’s signature aesthetic. Pajama sets, cami sets, and slips are all in the mix, including the iconic striped pink pajama set that has become synonymous with the label. Whether you’re dressing for comfort or a little after-dark glamour, there’s a set that fits the brief.

No Victoria’s Secret store is complete without its fragrance wall, led by the enduring bestseller Bombshell. But the real highlight here is the introduction of solid perfumes—compact, travel-friendly, and designed for on-the-go touch-ups.

Inspired by the Very Sexy line, variants like Very Sexy, Scarlet, and Night come in sleek metal cases that easily slip into your bag. They’re also perfect for layering. Our favorite combination is Night in solid form paired with a spritz of Scarlet. The result is a scent that reads sweet, sensual, and long-lasting without being overpowering.

The store is currently running fragrance promos, with discounts available when you purchase multiple items ideal if you’re building your scent wardrobe.

Beyond the racks, the flagship offers complimentary embroidery on select items. It’s a small but thoughtful detail that lets you personalize your picks, whether as a gift or a signature piece for yourself.

From elevated basics to statement pieces, this new flagship delivers the full Victoria’s Secret experience with enough variety to make every visit feel like a curated haul.