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Manila Bulletin devider Drive devider Ben&Ben are new ambassadors for Toyota Choice Campaign

Ben&Ben are new ambassadors for Toyota Choice Campaign

Published May 6, 2026 10:55 am

At A Glance

  • Members of the Filipino indie folk-pop band, Ben&Ben are the new brand ambassadors of the Toyota Choice campaign.
  • Ben&Ben are real Toyota vehicle owners, while the band's authenticity and values closely align with Toyota's brand direction.
Toyota Choice Campaign Brand Ambassadors, Ben&Ben, with the bz4X BEV (left) and the RAV4 LTD HEV (right).
Toyota Choice Campaign Brand Ambassadors, Ben&Ben, with the bz4X BEV (left) and the RAV4 LTD HEV (right).
Members of the Filipino indie folk-pop band, Ben&Ben are the new brand ambassadors of the Toyota Choice campaign. The partnership reflects a natural fit for both sides, as Ben&Ben are real Toyota vehicle owners, while the band’s authenticity and values closely align with Toyota's brand direction.
The Toyota Choice Campaign is supported by its four pillars: trust, connection, versatility, and innovation. Toyota has become a name people return to over time, much like how Ben&Ben has earned lasting loyalty through consistent and sincere music that stays with listeners across different moments. In terms of genuine customer support, Toyota focuses on building relationships beyond the initial purchase, mirrored by Ben&Ben’s openness and meaningful engagement with fans that foster a deeper sense of connection.
As a one-stop shop, Toyota offers a wide range of mobility solutions suited to various needs and lifestyles, like how Ben&Ben’s music spans diverse themes and sounds while maintaining a clear identity. Through expert innovations, Toyota continues to refine its technology to enhance everyday driving, while Ben&Ben evolves its sound and storytelling with purpose: both moving forward with the shared goal of shaping a better future, one drive and one hit at a time. Together, these qualities give the campaign a more relatable and human feel, especially for younger audiences.
Ben&Ben, led by twin brothers Paolo and Miguel Benjamin Guico, first emerged in 2016 and has since become a major force in the local music scene. Known for songs that connect deeply with listeners such as “Leaves”, “Pagtingin”, “Ride Home” and “Kathang Isip”, the group has built a reputation not only for its music but also for tackling meaningful themes such as mental health, social justice, feminism, and individualism.
With Ben&Ben joining the campaign, TMP adds a fresh and relatable voice to Toyota Choice, one that speaks strongly to younger audiences while reinforcing the brand’s message of empowering Filipinos to make choices that matter.
Ben&Ben share why they made the Toyota Choice through videos posted on Toyota Motor Philippines Facebook and other social media accounts.
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