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Manila Bulletin devider Technews devider Apple launches Pride Collection

Apple launches Pride Collection

Published May 6, 2026 07:59 am
Apple has unveiled its newest Pride Edition collection, introducing a new Apple Watch Sport Loop band, a complementary watch face called Pride Luminance, and matching wallpapers for iPhone and iPad, all designed to celebrate LGBTQ+ communities around the world during Pride Month and year-round.
The centerpiece of the collection, the Pride Edition Sport Loop, is now available to order. Woven from a rainbow of 11 colors of nylon yarns, the band blends one color seamlessly into the next, producing a depth and sense of movement across its surface. The result is a vibrant, full-spectrum design meant to reflect the unique identities that shape LGBTQ+ communities worldwide.
Pride Luminance: A watch face built for self-expression
Complementing the band is the new Pride Luminance watch face, which features colors that refract dynamically to mirror the vibrancy and individuality of the LGBTQ+ community. The face ships in two geometric layouts: a radial design, where rays of color align with the hour markers, and a vertical design, which echoes the linear stripe pattern of the woven band.
Apple Watch wearers will be able to customize the watch face with additional color options, allowing for a more personal expression of their identity. The matching iPhone and iPad wallpaper carries the same joyful, dynamic aesthetic and offers similarly customizable color choices.
Pricing, sizes, and availability
The Pride Edition Sport Loop is available to order today on apple.com.ph and through the Apple Store app. It will also be stocked at Apple Authorized Resellers across the Philippines.
The price is ₱2,990 and is available in 40mm, 42mm, and 46mm sizes.

Related Tags

Apple Apple Watch Apple Watch Band 2026 new Apple Watch Band 2026 Pride Collection LGBTQ+
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