With the country facing sizzling temperatures, everyone finds various ways to cool down. For Alden Richards’ latest brand endorsement, it seems the star has found his choice of cooldown methods with the local beverage brand Fruitas. Taking center stage at the “Fruitas for Real” campaign held at Robinsons Magnolia, the star shared his fondness for the brand’s shakes and drinks with fans present at the event.

Channeling summertime at the beach energy, some lucky fans were also able to go onstage to play games with Alden. It was a fun afternoon of challenges and photo ops for him and his fans. On the side, there were also shakes to cool down, a photo booth to make memories, and stationary bikes guests could cycle on to make their drinks. It’s a fitting activity, as Alden is also fond of cycling during his off-time.

“Alden represents everything the brand stands for,” shares Fruitas CEO and founder Lester Yu. “He is real, relatable, and proudly Pinoy. His active lifestyle and authenticity make him the perfect partner for our brand.” Alden shares the same fondness for the drink as well, talking about how he has always been fond of it even before he started acting.

Fruitas has been in the food industry for over 24 years, with its first stall opening in 2002. Most recognize the beverage brand for its iconic mango fruit shake and coconut juice. It has almost 850 stores nationwide.