While most beauty treatments still focus on tightening and firming the skin, Belo Medical Group is taking a more comprehensive, science-led approach to skin aging—one that not only lifts but also improves overall skin quality.

At an intimate gathering held last April 29, 2026, at Belo Nexa, Makati, chief executive officer Gina Lorenzana welcomed guests with a speech, “Belo has always been known to be the leader in innovation in medical aesthetics, and as I got to know more about how the company works, this really is about being underpinned with science and a lot of expertise from our doctors. But this is driven by one thing, and it is about giving the best to our patients.”

With skin concerns continuing to evolve, patients are asking not just about lifting but also about elasticity, luminosity, and overall skin health. These shifting priorities led to the development of Genesis Lift, a multi-step treatment conceptualized by founder Dr. Vicki Belo that combines structural lifting with skin regeneration in one single session. Instead of layering multiple procedures in a span of a few months, the goal was to create something that addresses both structure and skin quality at the same time.

For Dr. Vicki, lifting alone does not define great skin. “What good is lifted, tight skin if you have pigmentation, pimples, wrinkles, and scars? It still doesn't look quite great. We really want our patients to look amazing.”

Genesis Lift combines minimally invasive lifting techniques with advanced energy-based devices and skin-enhancing procedures. It begins with redefining areas like the jawline and cheeks through targeted High-Intensity Focused Ultrasound (HIFU), followed by skin boosters infused with regenerative actives and red LED light therapy to calm the skin and support post-treatment recovery.

It also addresses collagen loss, which naturally happens as we age. Dr. Berta de Jesus, an associate physician in the clinic, further adds, “This procedure is for people who are between their early 20s and 50s, with early to moderate signs of skin laxity and sagging, with patients who have low pain tolerance who want to improve their skin quality.”

Each patient goes through a detailed consultation before any treatment is recommended. Dr. Berta added that there is no one-size-fits-all approach. This customized approach makes sure that each session is tailored, offering the right mix of lifting, tightening, and skin-rejuvenating solutions based on the patient’s needs, tolerance, and goals.

One of the treatment’s key advantages is minimal to no downtime, making it suitable for patients who want visible results without disrupting their daily routines. Improvements are seen immediately, with results continuing to develop in the weeks that follow as collagen rebuilds and skin quality improves.

For celebrity Pia Jauncey, who serves as the face of the campaign, the appeal of Genesis Lift is both practical and personal. “I have a very busy schedule, so I don't really have time to block off a few days after a treatment and not be filmed or be in front of the camera.”

Even better, the treatment takes around 60 minutes. It’s just enough time to reset, then step back into your day with refined, natural-looking results that continue to improve in the weeks that follow. Because more often than not, the most noticeable changes are the ones that don’t feel like it at all.