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Manila Bulletin devider Drive devider Suzuki Philippines recognizes top performers in dealer network

Suzuki Philippines recognizes top performers in dealer network

Suzuki achieves 8 percent increase in sales year-on-year

Published Apr 29, 2026 09:22 pm

At A Glance

  • Suzuki Philippines recognized its top-performing dealer groups during its 2026 Dealer Conference at Solaire Resort Entertainment City.
  • Suzuki Philippines recorded 21,984 units sold in 2025, an 8 percent increase year-on-year, while maintaining a Top 3 position in the CAMPI rankings.
Suzuki Philippines Incorporated recognized its strongest dealer groups during its 2026 Dealer Conference, where the company marked its 2025 sales performance and outlined its direction for the year ahead.
The event was held at Solaire Resort Entertainment City in Pasay City under the theme “Tagumpay.” It gathered dealer principals, partners, bank partners, and Suzuki Philippines executives for a program centered on dealer performance, network alignment, operational improvements, and aftersales support.
Sakura Autoworld, Inc. was named Top Dealer Group in Sales, taking first place among Suzuki Philippines’ Top 5 Volume Driver Dealer Groups. Cebu Autocentrale Corporation / Autocentral Incorporated placed second, followed by Etna Motors, Inc. / Mt. Sinai Motors Corporation in third, Grand Canyon Multiholdings, Inc. in fourth, and Matrix Motor Corporation in fifth.
Suzuki Philippines also presented the Legacy Partnership Award to Ponce Automobile Corporation for its 31-year partnership with the company. Ponce Automobile Corporation serves customers in Bacolod and Negros Occidental and was recognized for its long-running role in Suzuki’s provincial dealer network.
The dealer awards followed a 2025 performance where Suzuki Philippines recorded 21,984 units sold, representing 8 percent growth year-on-year. The company also maintained its Top 3 position in the CAMPI rankings.
SPH President, Koichiro Hirao, linked the company’s performance to the strength of its dealer network, especially as competition in the local automotive market continues to intensify. His keynote message focused on the need for discipline, alignment, adaptability, and long-term planning across the dealer organization.
Automobile Division Director and General Manager, Norihide Takei, placed emphasis on “smarter volume,” a direction that looks beyond simple sales scale. Under this approach, dealer performance is measured through efficiency, faster response to market demand, stronger customer handling, and the ability to convert opportunities into long-term relationships.
Suzuki Philippines also discussed its network and facility investments. Managing Director, Norminio Mojica, shared updates on the expansion of the company’s Pre-Delivery Inspection facility, along with plans for a new integrated parts warehouse and training center. These projects are intended to support vehicle preparation, parts supply, dealer operations, and customer service as the business grows.
Aftersales was also given focus during the conference. Yukio Sato, General Manager for After Sales and Marine Division, stressed that customer relationships continue after the vehicle purchase, with service quality, reliability, and consistency playing a major role in long-term customer trust.
Before the main conference, Suzuki Philippines held its first Suzuki Dealer Summit for dealer principals. The program included sessions from Rafael Alfonso Manalili, Economist and Assistant Vice President at the Bank of the Philippine Islands, who discussed macroeconomic trends and their effect on business planning. Carlo Ople, founder and CEO of the Unbox Group, spoke about digital ecosystems and the link between online interest and actual business results. Francis J. Kong discussed leadership and customer experience, with service culture and daily execution positioned as dealership differentiators.
The 2026 Suzuki Dealer Conference closed with a focus on discipline, operational readiness, stronger partnerships, and dealer execution. With its top dealer groups recognized and its network direction set, Suzuki Philippines enters 2026 looking to build on its 2025 sales result while improving the systems that support customers before and after purchase.

Related Tags

Suzuki Philippines (SPH) Suzuki Cars Philippines
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