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Manila Bulletin devider Technews devider 'Love at first Mac': Digimap showcases new MacBook Neo in style

'Love at first Mac': Digimap showcases new MacBook Neo in style

Published Apr 28, 2026 11:10 am
Digimap Philippines executives join celebrity guests Angelu de Leon, Rica Peralejo, and Kelly Misa at the MacBook Neo launch at One Ayala.
Digimap Philippines executives join celebrity guests Angelu de Leon, Rica Peralejo, and Kelly Misa at the MacBook Neo launch at One Ayala.
Digimap, one of the country’s leading Apple Authorized Resellers, unveiled the new MacBook Neo at One Ayala Mall last Thursday, April 23, 2026. Titled “Love at First Mac,” the launch transformed the venue into a festive space, encouraging guests to experience the new Apple laptop.
Designed for versatility, the MacBook Neo caters to a wide range of users. Students benefit from a reliable tool for schoolwork and learning, professionals gain a portable and efficient productivity companion, and creatives can explore design ideas and passion projects with ease. With durability and security at its core, the device positions itself as a practical, long-term investment.
Rica Peralejo de Leon experience the MacBook Neo firsthand at the launch.
Rica Peralejo de Leon experience the MacBook Neo firsthand at the launch.
Angelu de Leon experience the MacBook Neo firsthand at the launch.
Angelu de Leon experience the MacBook Neo firsthand at the launch.
Kelly Misa experience the MacBook Neo firsthand at the launch.
Kelly Misa experience the MacBook Neo firsthand at the launch.
Apple enthusiasts, members of the media, influencers, and loyal customers lined up early for a chance to be among the first to own the MacBook Neo. The event featured live music, interactive games, snacks, refreshments, and exclusive giveaways.
Lyka Ricafranca of Laguna is the first lucky buyer of a MacBook Neo at Digimap One Ayala.
Lyka Ricafranca of Laguna is the first lucky buyer of a MacBook Neo at Digimap One Ayala.
To mark the official launch, Digimap rewarded early buyers with special offers: the first customer received a MacBook Neo and iPhone 17e bundle with savings of up to ₱50,000; the second customer received ₱25,000 worth of freebies; the third to fifth customers received ₱10,000 worth of freebies; and the sixth to 100th customers received gift bags valued at ₱7,000.
Anvey Factora, Head of Partner Marketing at Home Credit, explains how consumers can get the new laptop for as low as ₱44 per day through Home Credit.
Anvey Factora, Head of Partner Marketing at Home Credit, explains how consumers can get the new laptop for as low as ₱44 per day through Home Credit.
Partner activations from UnionBank of the Philippines and Home Credit Philippines further energized the event, with on-site installment and financing options making purchases more accessible. The launch underscored Digimap’s commitment to making Apple products more personal and accessible to Filipino consumers.
“The ‘Love at first Mac’ theme was our way of celebrating the MacBook Neo. It truly is the perfect first Mac, priced from ₱39,990 for cash payment and 0% installments up to 24 months with select bank partners,” said Laine Vallar, Country Marketing Head of Digimap Philippines. “The fun colors Citrus, Blush, Indigo, and Silver add a touch of whimsy for students, young professionals, or creatives with basic design requirements.”
Making Apple more accessible
Since entering the Philippine market in March 2023, Digimap has rapidly expanded its footprint, backed by MAP Group (Mitra Adiperkasa), a leading lifestyle retailer in Indonesia with over 3,500 stores and 150 brands worldwide. By combining global retail expertise with local insights, Digimap continues to make Apple technology more approachable for everyday Filipino consumers.
Its flagship store at One Ayala, launched in October 2023, reflects this vision. Today, the brand operates more than 30 stores nationwide.
To further improve accessibility, Digimap offers customer-friendly programs such as trade-ins, 0% installment plans, and flexible financing options—all within a welcoming, lifestyle-oriented retail environment.
As a sister company of Planet Sports, which carries global brands like Foot Locker, New Balance, Hoka, Converse, and Skechers, Digimap brings best-in-class retail standards while maintaining a distinctly Filipino touch.

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