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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Ultra-lightweight eyewear takes center stage at SM Mall of Asia

Ultra-lightweight eyewear takes center stage at SM Mall of Asia

Published Apr 27, 2026 10:18 am
Japanese eyewear brand Jins previewed its most versatile eyewear yet alongside the unveiling of its refreshed space at SM Mall of Asia. The modern, minimalist store served as the perfect backdrop for the Jins Airframe Zero Gravity Balance Design Collection—ultra-lightweight eyeglass frames designed to feel almost weightless for all-day wear, while maintaining the clean, stylish aesthetic the brand is known for. To date, over 26 million units of JINS Airframe eyewear have been sold worldwide.
Jins’ Airframe Zero Gravity Balance features high-density tungsten temple tips to create a counterbalance system that relieves pressure on the nose and delivers a stable, weightless fit ideal for all-day wear.
Jins’ Airframe Zero Gravity Balance features high-density tungsten temple tips to create a counterbalance system that relieves pressure on the nose and delivers a stable, weightless fit ideal for all-day wear.
The JINS team welcomed an exclusive group of media and key opinion leaders from the lifestyle segment, kicking off the celebrations with a festive coin toss to mark the store’s reopening on April 11, 2026. Shoppers can also enjoy the Jins retail experience at its refreshed store in SM Aura, Taguig City.
With the new store designs, customers can enjoy a modern, minimalist space inspired by Jins’ global aesthetic of clean lines and bright ambiance. The updated layout allows for seamless browsing, with clearer product displays that make choosing eyewear an enjoyable experience for the thousands of fans who visit for precision eye exams, fast service, and high-quality lenses.
Jins Philippines, together with the SM MOA Store Team, marks the reopening of its refreshed shopping space at SM Mall of Asia in Pasay City—an updated experience now also reflected in its SM Aura store in Taguig City.
Jins Philippines, together with the SM MOA Store Team, marks the reopening of its refreshed shopping space at SM Mall of Asia in Pasay City—an updated experience now also reflected in its SM Aura store in Taguig City.
The new Jins design concept for its SM Mall of Asia and SM Aura stores is a modern, minimalist space inspired by JINS’ global store aesthetics of clean lines, brighter ambiance, and improved layout.
The new Jins design concept for its SM Mall of Asia and SM Aura stores is a modern, minimalist space inspired by JINS’ global store aesthetics of clean lines, brighter ambiance, and improved layout.
Jins' Jam Mamucod explains the refreshed interiors that create a more comfortable, stylish, and customer-friendly shopping experience.
Jins' Jam Mamucod explains the refreshed interiors that create a more comfortable, stylish, and customer-friendly shopping experience.
Precision on, style on. The metro’s most stylish match their looks with the Airframe Zero Gravity Balance collection, the new eyewear from Jins, the minimalist master of clean lines and precision engineering.
Precision on, style on. The metro’s most stylish match their looks with the Airframe Zero Gravity Balance collection, the new eyewear from Jins, the minimalist master of clean lines and precision engineering.
The new Jins stores are also the ideal place to try the Airframe Zero Gravity Balance, which showcases the benefits of Japanese precision and design. The frames offer improved weight distribution and enhanced balance, making them ideal for daily wear. Made from soft, flexible materials, they adapt to the wearer’s face shape and help reduce pressure points. This makes them a strong choice for those seeking versatility—from work to casual settings—while maintaining durability for everyday use without losing their original shape.
Comfort, however, does not come at the expense of style. The upgraded frame structure allows for sleek, modern silhouettes with clean, minimalist aesthetics. The result is a range of versatile, colorful designs that deliver effortless style for any occasion.

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fashion and beauty eyewear SM Mall of Asia Jins
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