Cooking up opportunities: How women entrepreneurs turn tradition into livelihood
FROM THE MARGINS
In many Filipino homes, the kitchen is more than a place for preparing meals — it is where traditions are preserved and dreams quietly take shape. For many women across the country, it has also become the starting point of entrepreneurship, made possible through access to financial services that support even the smallest of ventures. Their journeys show how microfinance, combined with determination, can transform culinary skills and heritage dishes into sustainable livelihoods.
Client stories
In Sta. Cruz, Laguna, 53-year-old Procy Balasoto, a single mother of three, began with no steady source of income. After joining a microfinance institution (MFI) in 2013, she was able to start a small business, selling charcoal and rice. Her passion for cooking also inspired her to sell home-cooked meals within her community, gradually building a loyal customer base.
She also attended livelihood seminars where she learned to make homemade products to sell. At weekly center meetings, she brought her dishes and fellow members soon became regular buyers. After the meetings, she would continue selling house-to-house in her neighborhood.
A turning point came in 2023, when her microfinance group offered culinary training scholarships. From there, opportunities began to unfold. Procy became a chef and food stylist for events and curated food tours, eventually taking part in a film production featuring food and culture.
Seeing her creations on screen was both surreal and deeply affirming for Procy. From cooking for her family, to selling food to neighbors, she had stepped into a space she once thought unreachable. She has become an inspiration for many microfinance clients and women in her community.
In Iloilo City, Juvy Jayme, 51, built her livelihood around heritage dishes passed down through generations. Together with her sister Jean, she runs an eatery known for Ilonggo staples like pancit molo and kadyos baboy langka (KBL), recipes learned from their parents and lovingly preserved over the years.
Juvy started the venture – initially a small café – in 2002, using savings from a three-year overseas job. She and her sister, Jean, eventually served food upon their customers’ request. The dishes they prepared using their parents’ recipes became instant hits, and their café gradually evolved into a full eatery known for classic, home-made versions of these cherished dishes.
When Juvy’s second child began college, financial pressures weighed heavily. One of her customers introduced her to microfinance, which gained her access to small loans and a structured way to save. These enabled her to sustain and expand the business.
More than a business, her eatery is a space where tradition lives on. The taste of her dishes remains unchanged, reflecting her belief that cooking with passion shapes the food itself. Through her work, she preserves Iloilo’s culinary heritage while creating a stable livelihood for her family.
Further south in Davao del Norte, 36-year-old Melody Felitro’s story is one of perseverance shaped by early hardship. Growing up without a father, she witnessed her mother’s struggles to provide. She eventually stopped studying to help support their family.
As a young mother, Melody began selling simple food items like siomai and sandwiches to make ends meet. In 2013, her mother, a vegetable vendor and sarisari store owner, invited her to join her MFI. Microfinance not only helped stabilize her small business; in 2025, it also sponsored her training at the Center for Asian Culinary Arts in Davao City.
Melody now works as a sous chef for the Hijos Tours’ Food Tour program in Davao — an achievement she once thought beyond her reach. Reflecting on her journey, Melody shared that her role strengthened not only her income but also her confidence in engaging with others. What began as a means of survival has grown into a source of pride and expanding opportunity.
A common thread
Across these three stories runs a common thread: the intersection of food, culture, and financial inclusion. Microfinance plays a crucial role not by replacing effort or talent, but by enabling it – providing the support that allows women to invest in their skills and aspirations.
Equally important is the role of heritage. Traditional dishes are not merely recipes; they are expressions of identity and history. By turning these into livelihoods, women like Procy, Juvy, and Melody ensure that culture is not only preserved but shared.
Their journeys also highlight the broader impact of women’s entrepreneurship. Income from small food businesses supports children’s education, strengthens households, and contributes to local economies. Despite challenges such as rising costs and market pressures, these women persist – proving that with the right support, even modest beginnings can grow into meaningful success.
From neighborhood kitchens to wider opportunities, their stories remind us that sometimes, all it takes is a single dish, a small loan, and the courage to begin.
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“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.” — J.R.R. Tolkien
(Dr. Jaime Aristotle B. Alip is a poverty eradication advocate. He is the founder of the Center for Agriculture and Rural Development Mutually-Reinforcing Institutions (CARD MRI), a group of 23 organizations that provide social development services to 8 million economically-disadvantaged Filipinos and insure more than 27 million nationwide.)