Kyle Echarri channels retro-modern style in his latest campaign
The campaign highlights his versatile appeal, blending laid-back confidence with a polished, fashion-forward vibe
By John Legaspi
There is no denying that Kyle Echarri has charisma. From the way he moves on stage to his on-screen portrayals, fans swoon not just because of his good looks, but also because of his talent. His personality is also mirrored in his style. Through the years, he has mastered a style that’s cool, clean, and collected. And that charm is what he is bringing to his latest project.
Kyle Echarri wears Bernie in whiskey (Photo: Sunnies Studios)
Recently, Kyle was announced as the newest ambassador of Sunnies Studios and Sunnies Flask. Along with it comes an array of campaign images featuring him as a modern leading man. In the images, the actor wears frames from the upcoming 70s collection, the Clip-Ons collection, and the Men’s Edit—styled with an ease that feels both considered and instinctive. Featured styles include Bernie in Whiskey from the upcoming '70s collection, James in Ink from the Men’s Edit, and, from the Clip-Ons collection, Chase with clip-on lenses in charcoal ink.
The Clip-Ons collection reimagines optical frames with added versatility, pairing clear everyday lenses with magnetic polarized clip-ons that offer sun protection, all in a foldable, easy-to-carry design. The Men’s Edit brings together summer staples for him—everyday styles made for days under the sun.
Both collections are available for purchase online, in-store, and on TikTok Shop, Shopee, and Lazada.
As the new face of Sunnies, Kyle sets the tone for what’s next for the brand—reintroducing classic and retro styles with a fresh touch.