NEW LORE on 'Substack Girl' and upcoming album 'Good Good Juju'
In an exclusive interview with Manila Bulletin Entertainment, NEW LORE revealed their DIY process: “Substack Girl” was recorded in a bedroom using a rented mic, with pillows and blankets as makeshift soundproofing. The setup, while imperfect, allowed for a more honest and relaxed recording environment.
The track itself evolved over time. “Originally, math rock siya,” they said, noting it started as a rough demo before making the final cut. Lyrically, it explores nostalgia and memory—“just yearning, just remembering someone from the past,” as they described it.
The song also signals a shift in direction. From the “trauma pop” of "grief cake," the band is moving toward what they call “healing pop” or “therapy pop” for "Good Good Juju." The concept leans into positivity, even including plans for a plushie filled with affirmations and “green flags.”
They also teased a major collaboration and confirmed another single, “I Know You by Heart,” described as a summer-ready love song. Attendees at the launch got an early preview.
Visually, the band remains hands-on, producing DIY music videos with friends, often in one take. While aware of shifting trends, they remain committed to authenticity over polish.
Despite growing recognition, including their debut album being included in Manila Bulletin's best albums of 2025 list alongside that of IV of Spades and BINI, the band seems unaware of their innate charm.
With “Substack Girl” and "Good Good Juju," NEW LORE is embracing a softer, more hopeful sound, one shaped by sincerity, spontaneity, and a willingness to stay a little messy.