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Manila Bulletin devider Business devider Banking & Finance devider Marvel, Star Wars-themed bank cards coming to BPI customers

Marvel, Star Wars-themed bank cards coming to BPI customers

Published Apr 22, 2026 07:46 am
Ayala-led Bank of the Philippine Islands (BPI) is teaming up with The Walt Disney Co. to launch a series of themed financial products and travel perks, the first time a Philippine lender has integrated multiple Disney business segments into its consumer offerings.
The BPI-Disney collaboration, announced as the 173-year-old bank prepares for its 175th anniversary, will span Disney Consumer Products, Disney Cruise Line, Disney Entertainment, and Hong Kong Disneyland Resort.
Under the agreement, BPI customers will gain access to branded credit and debit cards featuring characters from the Disney, Pixar, Marvel, and Star Wars franchises, as well as exclusive rewards for the Disney+ streaming service.
Jose Teodoro “TG” Limcaoco, BPI president and chief executive officer, said the move is designed to evolve the banking experience while remaining anchored in the lender's core purpose of serving Filipino families.
He noted that by combining BPI’s financial reach with Disney’s storytelling, the bank aims to create more engaging ways for customers to interact with their finances.
The deal includes specific incentives for regional travel, a growing segment for Philippine middle-class consumers.
BPI cardholders will receive special privileges when booking vacations on the Disney Adventure, a Singapore-based cruise ship, and at the Hong Kong Disneyland Resort.
Simon Ho, Hong Kong Disneyland Resort vice president and chief financial officer, noted the importance of the Philippine market, saying that the country has contributed millions of visitors to the park over its two-decade history.
The initiative also covers promotional tie-ins for upcoming film releases and retail premiums. Alex Baillie, Disney Consumer Products vice president and general manager for South Asia Pacific, said the collaboration is intended to bring Disney stories “closer to home” for fans in the Philippines.
For BPI, the oldest bank in Southeast Asia, the deal is part of a broader digital and brand transformation.
Maria Cristina Go, BPI head of consumer banking, said the lender is seeking to integrate financial services into the daily lifestyles and passions of its clients.
The bank did not disclose the specific financial terms or the duration of the partnership. By aligning with a global brand like Disney, BPI is positioning itself to capture a larger share of the millennial and Gen Z demographic, who increasingly prioritize experiential rewards in their choice of banking partners.

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