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Manila Bulletin devider Technews devider LG Electronics showcases innovation and growth strategy for Asia at LG InnoFest 2026 APAC

LG Electronics showcases innovation and growth strategy for Asia at LG InnoFest 2026 APAC

Published Apr 21, 2026 04:18 pm
LG Electronics (LG) presented its latest products and region-specific solutions at LG InnoFest 2026 APAC, held in Busan, Korea, last April 7–10. The event marked the grand finale of LG’s 2026 InnoFest series, bringing together more than 200 key partners and media representatives from approximately 20 countries across the Asia-Pacific region to strengthen collaboration and share business strategies. This was the first InnoFest in APAC since 2019.
Under the theme “Innovation, Forward Together,” LG InnoFest 2026 APAC showed a comprehensive look at LG’s latest products and solutions designed around Asian consumers’ lifestyles. Drawing on cultural elements that resonate widely across the region, the exhibition demonstrates how LG applies its KTech innovation to deliver practical, locally relevant home solutions for diverse Asian markets.
A new generation of Clothing Care Solutions
LG is expanding its laundry portfolio with a full WashTower™ lineup, including a new 25-inch model tailored for Asian homes, alongside existing 24-inch and 27-inch versions. Designed for space efficiency and everyday convenience, the lineup reflects LG’s deep understanding of diverse housing environments across Asia.
New top-load washer models further enhance fabric care and performance, powered by Artificial Intelligence Direct Drive™ (AI DD™) technology that optimizes wash motions based on fabric type and soil level, while TurboWash™ 3D completes a full cycle in under 30 minutes. In addition, an automatic dispenser measures and dispenses detergent for each load, reducing the need for frequent refills.
The new LG WashCombo™ further strengthens LG’s drying solutions as an all-in-one model, delivering stable, effective drying with LG’s Inverter HeatPump™ technology. The improved energy efficiency reflects Asian consumers' strong focus on electricity costs, while an expanded standalone dryer lineup offers a broader range of high-efficiency options.
LG also offers commercial laundry solutions engineered for high-frequency, long-hour operation. Building on more than a decade of semicommercial experience, the portfolio offers professional-grade capabilities, including customizable wash programs, open API connectivity, and a service-friendly front-access design. Leveraging this expertise, LG will introduce a new
commercial washer-dryer HeatPump Combo that integrates washing and drying in a single unit, enhancing convenience and space efficiency. Global expansion is planned following strong demand in Korea.
Smarter kitchen solutions for every lifestyle
LG is unveiling refrigerator solutions designed to reflect diverse lifestyles and housing conditions across Asia. The new Fit & Max design features a Zero Clearance Hinge, enabling a seamless built-in appearance without wasted space against the wall, while maximizing storage capacity in compact kitchens. LG’s advanced Ice Solution addresses the high ice consumption common among Asian consumers, offering four 
ice options — Craft Ice™, Crushed, Cubed, and Mini Craft — suited for everyday use and entertaining.
For faster, more effective dish care, LG’s latest dishwasher features an exclusive one-hour wash-and-dry cycle. QuadWash™ Pro uses four spray arms with high-pressure water jets and microbubbles to clean dishes from multiple angles. Dynamic Heat Dry+ enhances drying performance with a moisture-absorbing material that removes humidity and efficiently produces warm, dry air. Notably, A-grade energy efficiency is achieved across key models spanning both premium and volume segments. 
For Southeast Asian markets, LG will also introduce a tailored built-in kitchen collection that includes ovens, cooktops, and hoods, targeting both B2B and B2C segments. A highlight is the advanced Camera Oven, which uses an internal camera to identify ingredients and recommend the optimal cooking mode, while monitoring surface color to determine when dishes are cooked to perfection.
An immersive exhibition experience
For the first time at InnoFest, LG will host live commerce sessions for partners in selected markets, creating a dynamic, interactive sales environment directly from the event floor.
Moreover, attendees were able to explore three distinct exhibition zones, each representing different home environments across Asia. While the lifestyles showcased reflect diverse regional needs, the spatial designs are inspired by Korean dramas that have resonated widely across the region, creating an engaging and familiar experience for partners.
Within these zones, LG brings its AI Home vision to life, demonstrating how intelligent technologies can enhance everyday living with greater convenience. Powered by the AI Home Hub, ThinQ ON™, and LG’s AI-enabled appliances and IoT devices, LG's appliances and IoT devices are seamlessly connected and coordinated to deliver intuitive, integrated home experiences. ThinQ ON has already launched in its initial market and is scheduled for a phased introduction across Asia, starting with Australia and Thailand. 
As part of its long-term growth strategy in Asia, LG is extending its innovation beyond products through the global expansion of LG Subscribe, a flexible subscription service for home appliances. The company is actively developing this business in key urbanized Asian markets, including Malaysia, Thailand, Taiwan, Singapore, and Vietnam, offering customers both access to appliances and comprehensive product care. 
“Asia is one of our most dynamic and important markets, and InnoFest 2026 gives us a valuable opportunity to connect with our partners and share our vision for the future," said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. "Building on our technology innovation, we are advancing AI-powered home solutions that reflect local lifestyles."  

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