ADVERTISEMENT
Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Let this summer season be your ultimate love affair with all things Filipino

Let this summer season be your ultimate love affair with all things Filipino

For the latest iteration of the Kultura Crawl, the beloved retail store brings together local fashion, flavors, and crafts

Published Apr 20, 2026 03:29 pm
As a tropical country, the Philippines is without a doubt one of the top places to be during summertime. Not only are its destinations rich in natural beauty, but they are also home to a variety of crafts, food, and styles that reflect Filipinos’ stories. Kultura brings all that under one roof.
For the latest edition of the Kultura Crawl, the retail store continues its mission of championing social enterprises, only this time in a bright, beach town–inspired market setting. Located at the Mega Fashion Hall of SM Megamall, Kultura Summer Crawl invites visitors to slow down, explore, and rediscover Filipino creativity through its array of booths and experiences.
During its opening day, Manila Bulletin Lifestyle got to tour this year’s crawl—and trust us, it is a summer destination on its own. There are plenty of booths featuring the best modern reimaginings of classic local eats, from comforting snacks such as kangkong and sweet potato chips with sinigang and salted egg flavors, to more herbal options like moringa teas. Adding an explosion of color to the crawl are the fashion booths. Handwoven apparel, painted accessories, and charming shoes showcase what Filipino hands can do.
But the best part of the Kultura Summer Crawl is how it gives consumers a chance to meet the people behind the products. More than just a marketplace, the crawl is a way for entrepreneurs to share their passion, stories, and create meaningful connections with customers.
Live performances (Photo: Kultura)
Live performances (Photo: Kultura)
The Good Poison (Photo: Kultura)
The Good Poison (Photo: Kultura)
Harvest Your Own Pearl (Photo: Kultura)
Harvest Your Own Pearl (Photo: Kultura)
Customization Stations (Photo: Kultura)
Customization Stations (Photo: Kultura)
Color by Numbers Mural (Photo: Kultura)
Color by Numbers Mural (Photo: Kultura)
Binibining Marikit (Photo: Kultura)
Binibining Marikit (Photo: Kultura)
Kultura Summer Crawl runs until April 21, 2026. If you’re dropping by, here are some activities you can look forward to:
Harvest Your Own Pearl
Experience something truly special by harvesting your own pearl and turning it into a meaningful keepsake—each piece a unique reminder of summer and Filipino craftsmanship.
Customization Stations
Make your finds uniquely yours with on-site customization. Create colorful jewelry, personalize totes and pouches with playful patches, or add engraved details to selected items.
Live Music Performances
Enjoy laid-back performances by Acapellago on April 17 and local buskers throughout the five-day event, creating a feel-good soundtrack as you explore the crawl.
Plinko Ball Game
Test your luck with playful drops and fun surprises that add an interactive twist to your shopping stroll.
Giant Color-by-Numbers
Become part of a collaborative artwork! Pick your section, match the colors, and watch as everyone’s contributions come together to create a bright, summer-inspired masterpiece.
Mastercard Exclusives
Unlock special discounts and receive a complimentary tote bag, making every meaningful purchase even more rewarding.
SM Hotels Raffle Promo
Shop as you explore the crawl and earn raffle entries for a chance to win a relaxing staycation.
Bebang Halo-Halo Treats
Cool down with refreshing Filipino favorites—perfect for a quick summer break between booths.
Exclusive Shopping Perks
Enjoy special discounts on select fashion finds and receive vouchers with qualifying purchases, adding even more value to your Kultura experience.
Check out some of our favorite booths at the Kultura Summer Crawl:

Related Tags

Kultura SM Supermalls SM Megamall fashion and beauty leisure summer
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.