The Malabon City government has partnered with the Movie and Television Review and Classification Board (MTRCB) to promote responsible media consumption through the Responsableng Panonood (RP) Program.

The activity, held at Malabon National High School, gathered students and educators to promote media literacy, responsible television consumption, and safe viewing habits.

Mayor Jeannie Sandoval called on Malabueños to become more responsible, vigilant, and informed viewers amid the rapidly evolving media landscape, as the city continues to strengthen efforts to protect the welfare of its residents, especially the youth.

The RP Program, led by the MTRCB, highlighted the importance of age-appropriate viewing, proper screen time management, and active parental guidance through its “RP PROTECT” component.

The initiative also encourages communities to guide children’s media consumption through media literacy, screen time regulation, and positive role modeling to foster safe and healthy viewing habits.

Sandoval underscored the role of families and communities in shaping the media habits of the youth.

“Sa panahon ngayon na napakaraming impormasyon ang madaling ma-access, mahalagang maging mapanuri tayo sa ating pinapanood. Hindi lang basta panonood—dapat inuunawa at sinasaliksik natin kung ano ang epekto nito sa ating sarili at lalo na sa ating mga kabataan (In this time when information is easily accessible, it is important to be discerning about what we watch. It is not just about viewing—we must understand and examine its effects on ourselves, especially on our youth),” she said.

“Huwag tayong basta maniwala sa lahat ng napapanood, o kahit sa nakikita sa social media. Maging mapagmatyag tayo, magsaliksik, at siguraduhin na ang mga impormasyong tinatanggap natin ay tama at makabuluhan (Let us not immediately believe everything we watch or see on social media. We must stay vigilant, verify, and ensure that the information we receive is accurate and meaningful),” she added.

Also present during the event were MTRCB Chairperson Lala Sotto and other board members, along with personnel from the City Tourism and Cultural Affairs Office.

The city government expressed its gratitude to the MTRCB for spearheading the program, noting that such initiatives help strengthen community awareness and promote responsible viewership.

It added that it will continue working with national agencies to empower citizens to become responsible, informed, and critical consumers of media.