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A rare glimpse into the private world of Liza Araneta-Marcos

Published Apr 14, 2026 05:50 pm
First Lady Liza Araneta-Marcos and her son, Vinny, take a selfie with the local crowd during the opening of the 30th Rodeo Festival in Masbate City last Monday. The First Lady visited the province to support local tourism and trade at the invitation of festival organizers.
First Lady Liza Araneta-Marcos and her son, Vinny, take a selfie with the local crowd during the opening of the 30th Rodeo Festival in Masbate City last Monday. The First Lady visited the province to support local tourism and trade at the invitation of festival organizers.
The flight from Manila to Masbate is a quick 70-minute jump. But on this trip last Monday, April 13, for the 30th Rodeo Festival, the passenger list was a bit more exclusive than usual.
First Lady Liza Araneta-Marcos headed to the country’s rodeo capital at the invitation of Maloli Espinosa-Supnet. What started as a small group of four eventually grew when the First Lady decided to bring a handful of journalists along. It was an unusual move. She invited the press not just to tag along, but to sit in the presidential cabin for the whole flight, a level of access you don’t typically see from her office.
The renovated Maharlika Hangar at Villamor Airbase now serves as the official terminal for the First Family. Once a basic structure, the facility has been transformed into a fully equipped boutique hub with its own lounges and security screening, designed to handle presidential travel without disrupting commercial flights at NAIA.
The renovated Maharlika Hangar at Villamor Airbase now serves as the official terminal for the First Family. Once a basic structure, the facility has been transformed into a fully equipped boutique hub with its own lounges and security screening, designed to handle presidential travel without disrupting commercial flights at NAIA.
The trip kicked off at the Maharlika Hangar in Villamor Airbase. Since the President took office, the First Lady has made renovating this hangar a priority. It now serves as the official terminal for the First Family, which lets them skip the public crowds at Ninoy Aquino International Airport (NAIA) entirely.
Marichu Villanueva, the executive editor of the Philippine Star and a long-time Malacañang reporter, noticed the change immediately. She remembered it as a basic, small structure with almost no security tech. Today, it feels like a boutique international airport, fitted with X-ray machines, immigration desks, and dedicated lounges for staff, media, and security.
Family and protocol
About 15 minutes before takeoff, the President’s son, Vinny Marcos, showed up in a simple blue polo. Despite who he is, he skipped the VIP section and waited with the media for his mother. A crew member mentioned that Vinny actually prefers sitting at the back of the C-295M with his friends. He even boarded through the rear cargo ramp instead of the main door his parents use.
The Philippine Air Force C-295M sits on the tarmac at the Maharlika Hangar, ready for the 70-minute hop to Masbate. The aircraft serves as a workhorse for the First Family’s domestic trips.
The Philippine Air Force C-295M sits on the tarmac at the Maharlika Hangar, ready for the 70-minute hop to Masbate. The aircraft serves as a workhorse for the First Family’s domestic trips.
The First Lady was the last to board, dressed for a day out in a native Filipino shirt, jeans, and sneakers. One of her first moves was to walk to the back of the plane to hand out cowboy hats she brought for Vinny and his group.
Vinny Marcos meets with members of the media delegation before departure.
Vinny Marcos meets with members of the media delegation before departure.
Vinny wanted to see the rodeo because he’s into high-adrenaline sports, and he brought a couple of friends along for the ride. Tony Lopez, founder and CEO of BizNewsAsia magazine, introduced the media group to the First Lady.
For veterans like Villanueva and Jake Maderaso of the Philippine Daily Inquirer, it was more of a reunion than an introduction. When Lopez suggested Vinny move to the front cabin with the “VIPs,” the First Lady declined, saying her son was perfectly happy where he was.
As the plane taxied, it was clear this wasn’t a standard flight—we were given immediate priority for takeoff. Once we were up, the conversation turned back to the hangar. The First Lady explained that using public terminals in the past required massive security presence that frustrated regular travelers and delayed flights. Moving to the hangar was a way to stop that disruption.
The renovation also turned up some strange remnants of the old building. She described a few “weird” finds, including a bedroom where the walls and ceiling were entirely covered in mirrors. She wondered out loud why a bedroom was even necessary in a transit point.
The mood stayed casual. The First Lady talked about the President’s schedule and brushed off the wild rumors that circulate online. She laughed at recent “death rumors” about her husband, noting that for people who want to believe the worst, no amount of “proof of life” will ever be enough.
First Lady Liza Araneta-Marcos picks out a snack from a basket of treats inside the presidential cabin. During the flight to Masbate, the atmosphere remained informal as she passed around bags of chips and snacks for the media delegation to share.
First Lady Liza Araneta-Marcos picks out a snack from a basket of treats inside the presidential cabin. During the flight to Masbate, the atmosphere remained informal as she passed around bags of chips and snacks for the media delegation to share.
At cruising altitude, she pulled a bag of V-Cut chips from a basket and passed snacks around the cabin for everyone to share. Between snacks, she opened a MacBook in a custom shade of blue you won't find in an Apple Store. She had it finished in actual car paint after seeing a friend do the same with an iPhone.
First Lady Liza Araneta-Marcos works on her MacBook while en route to Masbate. The laptop, finished in a custom high-gloss car paint, features a live countdown widget on the screen tracking the remaining time in the President's term—a reminder she uses to stay focused during stressful days.
First Lady Liza Araneta-Marcos works on her MacBook while en route to Masbate. The laptop, finished in a custom high-gloss car paint, features a live countdown widget on the screen tracking the remaining time in the President's term—a reminder she uses to stay focused during stressful days.
On the ground in Masbate
When we landed, the tarmac was empty of the usual red carpets and welcoming committees. We moved directly to the waiting cars—a no-nonsense arrival that, as we were told, is the First Lady’s signature.
First Lady Liza Araneta-Marcos and her son, Vinny Marcos, lead the ribbon-cutting ceremony for the 30th Rodeo Masbateño Festival. Despite the midday heat and a light drizzle, the two greeted the crowd and officially opened the event, which celebrates Masbate's status as the rodeo capital of the Philippines.
First Lady Liza Araneta-Marcos and her son, Vinny Marcos, lead the ribbon-cutting ceremony for the 30th Rodeo Masbateño Festival. Despite the midday heat and a light drizzle, the two greeted the crowd and officially opened the event, which celebrates Masbate's status as the rodeo capital of the Philippines.
It was a typical Masbate summer day: humid with a bit of drizzle. At the festival opening, the First Lady and Vinny stayed in high spirits, cutting the ribbon and touring the exhibition booths. She took a real interest in the local products, asking vendors where they sourced their materials and even offering to include some in an upcoming ASEAN summit exhibition.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
The First Lady and Vinny Marcos tour the exhibition booths during the 30th Rodeo Masbateño Festival. Mrs. Marcos took a close interest in the local crafts, asking vendors about their materials and earmarking several items to be featured in an upcoming exhibition for the ASEAN summit.
Her shopping style is very direct. If she likes something, she asks the price, takes the item, and asks an assistant to handle the payment. The assistant also makes sure to photograph every gift she receives so they can document exactly who it came from.
She was also approachable with the crowd. When a mother carrying a son with a bandaged foot approached her to talk about his condition, she stopped to listen and promised to help.
Presidential son Vinny Marcos took to the saddle during the 30th Rodeo Masbateño Festival, with First Lady Liza Araneta-Marcos stepping in to assist.
Presidential son Vinny Marcos took to the saddle during the 30th Rodeo Masbateño Festival, with First Lady Liza Araneta-Marcos stepping in to assist.
Since it was a rodeo, someone from the family had to get in the saddle. Vinny took the lead on that, sparing his mother the task. He looked like he was genuinely having a good time and clearly knew his way around a horse.
The finish line
We spent just two hours on the ground. The First Lady had a stack of meetings back in Manila, but the short stay left an impression. It was a chance to see how they interact with people—sincere and without the usual “VVIP” air.
Back on the plane, the crew handed out single-use wet towels with Malacañang Palace labels. The First Lady explained that they used to use cloth towels, but guests kept taking them home as souvenirs. Since that was costing taxpayers money, they switched to these durable single-use ones that people are welcome to take.
On the flight back, she shared that she and the President are already looking forward to retirement and traveling the world. She even showed us a widget on her laptop screen: a live countdown tracking the exact years, months, and days left in the President’s term. She said that when things get stressful, she just looks at those numbers as a reminder that there’s a finish line.
Upon landing, she headed straight to the suite at the Maharlika Hangar to change. “I have to change because meetings are already waiting for me,” she said.
Before we left, she gave a quick rundown of the plan to rehabilitate Intramuros, mentioning that she’s seeking support from the country’s top tycoons, such as Ramon Ang, Enrique K. Razon, Jaime Zobel de Ayala, and Kevin Tan, to help fund it.
In a lighthearted moment after the trip, Vinny Marcos asks his mother to sign a copy of BizNewsAsia featuring her on the cover.
In a lighthearted moment after the trip, Vinny Marcos asks his mother to sign a copy of BizNewsAsia featuring her on the cover.
The trip was a rare look at the person behind the title. She’s candid and what you see is what you get—a mom who wants the best for her kids, and a First Lady who seems to be trying to do the same for the country.

Related Tags

First Family First Lady Liza Araneta Marcos Masbate Maharlika Hanger Vinny Marcos Presidential son Rodeo Festival
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