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Manila Bulletin devider Philippines devider National devider Around 30,000 people join SM fire prevention activities

Around 30,000 people join SM fire prevention activities

Published Apr 9, 2026 05:28 pm
Around 30,000 people took part in the monthlong fire prevention activities conducted in various SM malls across the country.
The activity was held in coordination with the Bureau of Fire Protection (BFP) in celebration of the Fire Prevention Month in March this year under the theme “Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!”
In a statement, the SM management said the activity is part of its commitment to public safety and community resilience by empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most malls.
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It said the activity was participated in by almost 30,000 peopple composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls.
The number of participants, it said, was a 30% increase in participants compared to last year.
The activities include drills that were strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures.
In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members.
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A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.
In the same series of activities, the search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS).
TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives.
“This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines,” it said.

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