Lucio Co’s grocery retailer Puregold Price Club Inc. is targeting revenue growth of five to seven percent this year as it focuses on the youth market.

In its presentation to stock analysts, the firm said that one of its growth pillars this year is to cater to shoppers aged 18 to 25 years old.

It also aims to increase the number of loyal shoppers by developing high-potential shopper wholesale initiatives and increasing its account executives by 33 percent to 1,000 to serve more resellers such as sari-sari stores and canteen operators.

The firm is targeting an eight- to 10-percent organic store expansion in second- to fourth-class municipalities in the provinces, as well as the development and expansion of the Puremart chain in dense communities.

This expansion will be funded by part of the firm’s ₱8.8-billion capital expenditure (capex) budget this year, which includes ₱2.2 billion for 30 new Puregold stores and 30 Puremart stores, ₱2.8 billion for three S&R warehouse stores, and 10 S&R quick service restaurants (QSRs).

Puregold is also earmarking ₱800 million for logistics capex, and ₱3 billion for maintenance capex, solar projects, and information technology (IT) upgrades.

Aside from targeted revenue growth, Puregold aims to increase gross profit margins this year for Puregold stores, from 15.5 percent to 16.5 percent, and S&R warehouses, from 21.5 percent to 22.5 percent.

The firm will also encourage customers to buy more, particularly higher-margin products, targeting disproportionate growth in the fresh category and house brands while coordinating with suppliers to grow base brands and develop growth categories.

Puregold reported an 8.8-percent increase in consolidated net income to ₱11.3 billion in 2025 from ₱10.4 billion in 2024, due to strong topline growth complemented by improved gross margins.

Consolidated revenue rose 10.6 percent to ₱242.45 billion last year from ₱219.17 billion in 2024.

For the full-year 2025, the enterprise recorded positive same-store sales growth (SSSG) of 4.1 percent at Puregold stores, driven by higher basket size, and 6.1 percent at S&R warehouse clubs, driven by higher traffic.

“Our record-breaking earnings underscore the resilience of our core businesses with the aim of providing our target customers the best value, even amid challenging market conditions,” said Puregold President Ferdinand Vincent Co.

He added that, “As we move into 2026, we remain focused on accelerating our store expansion in key provincial markets—broadening our reach, enhancing customer convenience and accessibility, and positioning the company for sustained long-term growth and value creation.”