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Manila Bulletin devider Entertainment devider Hallyuwood devider K-Beauty Week to be presented by KCC PH

K-Beauty Week to be presented by KCC PH

Published Apr 8, 2026 01:06 pm
A K-beauty store in Seoul (Jonathan Hicap)
A K-beauty store in Seoul (Jonathan Hicap)

The Korean Cultural Center (KCC) in the Philippines will present the K-Beauty Week, showcasing key trends and immersive beauty experience. 

The event will be held from April 15 to 25 at KCC Philippines at 59 Bayani Road in Taguig City.

Riding the global wave of Korean beauty, K-Beauty Week brings an exciting, all-in-one experience inspired by Korea’s trendiest pop-up culture—think the vibrant beauty hubs of Seongsu—right to Manila. 

According to the 2025 Overseas Hallyu Survey, an impressive 97.4 percent of respondents expressed trust in Korean products, with the Philippines ranking highest in K-beauty popularity at 72.4 percent. The milestone celebration invites everyone to discover what makes K-Beauty a worldwide phenomenon.

For ten days, the KCC transforms into a dynamic beauty playground where visitors can explore curated product displays, engage in interactive booths, and join hands-on workshops designed to bring K-Beauty closer than ever. 

From skin to style

The K-Beauty Week will have lecture-workshops, offering deeper insights into the techniques and philosophies behind Korean beauty. 

The opening days on April 15 and 16 set the tone with a focus on personal color and skincare. Participants can discover their most flattering shades through sessions led by Lookbook Style Studio, an all-Filipino team certified by Cocory Korea, while skincare takes center stage with Amorepacific Philippines, bringing fan-favorite brands such as Laneige and Mise en Scène for an inside look at effective routines and product know-how.

Makeup enthusiasts can look forward to sessions on April 17 and 24, led by renowned artist Chuchie Ledesma, known for her signature K-style techniques and training under Korean experts from Jungsaemool Art and Academy, and makeup artist Jenny Hyun. 

Beauty meets lifestyle on April 22 and 23, where hair styling sessions by the globally recognized Juno Hair are paired with a wellness-focused talk exploring Seoul’s top wellness destinations—perfect inspiration for your next Korean getaway.

Interested individuals who want to attend the workshops may register through the QR code found on official event materials or via bit.ly/KBeautyWorkshops . 

K-Beauty exhibitors 

Beyond the workshops, K-Beauty Week invites guests to freely explore its exhibition spaces, where heritage and modern beauty intersect. 

At the ground floor, the Korea Heritage Agency showcases products rooted in traditional Korean practices, and visitors can participate in hands-on experience of dyeing nails using bongseonhwa (garden balsam).

Sharing the space is the Korea Trade-Investment Promotion Agency (KOTRA), presenting a diverse lineup of products from Korea’s small and medium-sized beauty enterprises, offering visitors a glimpse into rising brands shaping the industry.

Upstairs at the multi-purpose hall, global beauty giant Amorepacific Philippines will be joined by Kolmar Healthcare Philippines Inc., featuring products from Anok, BeWants, and Condition, along with samples for guests to try. 

Completing the experience, the Korea Tourism Organization-Manila Office offers insights into Korea’s growing wellness tourism scene, connecting beauty with travel and self-care.

Visitors can explore the exhibits at their own pace and even try out a self-personal color analysis kit—making K-Beauty discovery accessible, interactive, and fun for all.

Admission is free and open to the public.

The K-Beauty Week will run from Apri 15 to 25 (KCC Philippines)
The K-Beauty Week will run from Apri 15 to 25 (KCC Philippines)

Related Tags

KCC Philippines K-beauty South Korea Seoul
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