The Bag Hub gathers Manila's stylish set for an afternoon dedicated to mindful luxury
By John Legaspi
Trust, sustainability, and fashion circularity—these are the main pillars that guide entrepreneur Maia Urrutia in building her brand, The Bag Hub. Established in 2009, it is a store that sells consigned luxury items, from handbags and footwear to apparel and jewelry.
Mond Gutierrez, Bubbles Paraiso, Maia Urrutia, and Angie and Joey Mead King (Photo courtesy of The Bag Hub)
Through the years, it has grown into a company with a physical store in Pasig, equipped with in-house authentication protocols. As resale fashion continues to gain momentum, the brand is on a mission to reach its customers wherever they are.
“The heart of our platform is really about giving these pieces a second or even third life,” Maia said. “It’s the most sustainable way to enjoy luxury.”
On March 12, 2026, at the Le Domaine Building in Salcedo Village, Makati City, Maia furthered her mission of making luxury fashion more accessible with the opening of The Bag Hub’s newest store. The space was designed by architect JP Dela Cruz, whose concept captures the emotional experience of luxury discovery. Soft cream tiles, pink marble accents, copper lattice details, and blush-toned wood displays create an atmosphere that balances playfulness with elegance.
“The design direction anchors on the phrase ‘a candy store for a grown-up woman,’” JP explained. “Many clients are first-time buyers searching for their first luxury piece. We wanted the store to capture that childlike joy of finding something special.”
Present during the unveiling were members of Manila’s fashionable circle. Spotted at the event were stylist Sidney Yap, interior designer Stephanie Dods, fashion designers Martin Bautista and Gabbie Sarenas, and singer Jason Dhakal, among others.
For Maia, the location carries personal significance. “Makati is where I really cut my teeth. When I was starting out, I used to go door-to-door in offices and clinics to show my pieces. Opening a store here feels like a full-circle moment.”