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IRIS 2026 puts the spotlight on the art and strategy of cinema

Lifestyle | Schools and Universities

IRIS 2026 puts the spotlight on the art and strategy of cinema

By Manila Bulletin Newsroom

Take your seat at center stage and experience how vision transforms into impact. The PUP Junior Marketing Executives proudly present IRIS, an intercollegiate gathering that goes beyond the screen—unpacking the strategies that shape how films connect, resonate, and influence audiences across cultures. More than just storytelling, IRIS explores the deliberate craft behind positioning films in a competitive global landscape—where creativity meets insight, and narrative meets nuance. Through engaging discussions and fresh perspectives, the event highlights how cinema evolves to meet diverse audiences—adapting through localization, cultural interpretation, and audience-centered strategies. It’s a deep dive into the intersection of art and marketing, revealing how powerful stories are translated into meaningful, world-class experiences. Be part of the journey as stories come to life with purpose and precision at IRIS: Translating Vision into the Mastery of Cinema, happening from March 24 to April 11, 2026 at PUP Manila. For more details and updates, visit the official Facebook page of PUP Junior Marketing Executives.

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