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Manila Bulletin devider Technews devider nubia Philippines aims to give Filipinos a premier gaming experience with the nubia NEO 5 series

nubia Philippines aims to give Filipinos a premier gaming experience with the nubia NEO 5 series

Published Mar 31, 2026 11:22 pm
Lian Zhaojun (Gavin) ZTE Philippines’ General Manager for Terminals, Willian Hu Senior Manager APAC Marketing of ZTE, Li Hongyu Product Line General Manager for ZTE Mobile Devices, Wang Zhuo President of Southeast Asia and Vice President Of ZTE, Ni Fei Senior Vice President of ZTE and President of ZTE Mobile Devices, Bai Keke Vice President of ZTE and General Manager of Mobile Internet, ZTE Mobile Devices, Wang Yi Vice President of ZTE, and Li Zhiqiang (Justin) CEO of ZTE Mobile Devices Division (South Asia and SEA).
Lian Zhaojun (Gavin) ZTE Philippines’ General Manager for Terminals, Willian Hu Senior Manager APAC Marketing of ZTE, Li Hongyu Product Line General Manager for ZTE Mobile Devices, Wang Zhuo President of Southeast Asia and Vice President Of ZTE, Ni Fei Senior Vice President of ZTE and President of ZTE Mobile Devices, Bai Keke Vice President of ZTE and General Manager of Mobile Internet, ZTE Mobile Devices, Wang Yi Vice President of ZTE, and Li Zhiqiang (Justin) CEO of ZTE Mobile Devices Division (South Asia and SEA).
Seeing the Philippines as a key market, nubia once again launched the NEO Series here, during the recent “Enter the NEOverse: Born To Win” event, which was held at SM Megamall Fashion Hall last March 28, 2026. Christened as the NEOverse, the event opened its doors to hundreds of gamers, cosplayers, and tech enthusiasts who explored interactive game stations and immersive booths powered by brand partners Tianlala - who gave away free drinks and ice cream, and Geely - who gave attendees the chance to win a Geely GX3 Pro S through a raffle promo.
The launch was met with strong demand, led by the flagship nubia NEO 5 GT 5G, which was the top-selling model, followed closely by the nubia NEO 5 Pro 5G and nubia NEO 5 5G.
“We’re really grateful for the warm support Filipinos have shown for the nubia NEO 5 Series, and for the strong turnout at our NEOverse event,” said Gavin Lian, nubia Philippines Country Head. “It was great to see fans take advantage of our exclusive promos and new customers enjoy our on-site bundles. This is all part of our goal to make high-performance devices more accessible to Filipino gamers.”
The launch was packed with energy, featuring gaming challenges, raffles, and exclusive promos where attendees scored nubia smartphones, accessories, and limited-edition merchandise. Customers who purchased the nubia NEO 5 Series also enjoyed event-only bundle deals.
ONIC PH members BLUFFZY (Gold Lane), HAZE (Head Coach), BRUSKO (Roamer), KIRK (Exp Lane), SAVERO (Gold Lane), RYOTA (Exp Lane), and K1NGKONG (Jungler)
ONIC PH members BLUFFZY (Gold Lane), HAZE (Head Coach), BRUSKO (Roamer), KIRK (Exp Lane), SAVERO (Gold Lane), RYOTA (Exp Lane), and K1NGKONG (Jungler)
A major highlight of the event was a live show match with ONIC Philippines and the appearance of brand ambassador Sanya Lopez, who lit up the stage with a special performance and had a lively meet-and-greet session with fans.
“We’ve been very excited to bring the nubia NEO 5 Series to the Philippines. It delivers advanced, high-performance features typically found in top-tier devices in a way that’s more accessible to the local market. Powered by REDMAGIC Lab engineering, it reflects our commitment to giving Filipino users a stronger and more competitive smartphone experience,” Gavin Lian said.
The nubia NEO 5 5G sets a solid foundation for everyday gaming, pairing a high-refresh-rate display with dependable battery life. Stepping up, the nubia NEO 5 Pro 5G delivers stronger processing power and sharper visuals to handle more demanding play. At the top end, the nubia NEO 5 GT 5G raises the bar with advanced cooling, responsive shoulder triggers, and optimized performance for extended sessions.
Sanya Lopez at the “Enter the NEOverse: Born To Win” event at SM Megamall Fashion Hall.
Sanya Lopez at the “Enter the NEOverse: Born To Win” event at SM Megamall Fashion Hall.
Across the lineup, REDMAGIC Lab-inspired engineering ensures high-end gaming features are more accessible, bringing performance-driven innovation to a wider audience.
"We believe that gaming is not just for gamers; everyone can be a gamer. It's all about your experience. You can just play minimal gaming like Candy Crush, or just do casual gaming. And that’s okay. With our launches, we believe that it’s inclusive for everyone. Everyone is welcome. We love having the community together with our devices," Paula May Palo, Public Relations Manager for ZTE Philippines said.
The nubia NEO 5 Series is available at launch prices of ₱11,999 for the nubia NEO 5 5G, ₱14,999 for the nubia NEO 5 Pro 5G, and ₱17,999 for the nubia NEO 5 GT 5G.
The nubia NEO 5 Series is now available nationwide through authorized nubia stores and official online platforms. nubia Philippines is also rolling out its first-ever TikTok Shop Super Brand Day from March 28 to April 3, where early buyers can avail of exclusive launch deals, daily offers, and bundled promotions.

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