In Singapore, there’s a store known for offering luxury scents without breaking the bank, the Best Perfume Store. With more than 300 scent formulations, it has built a following for making familiar, high-end fragrance notes more accessible. Now, the brand is bringing that same promise to the Philippines.

During its launch on March 19, 2026 at Romulo’s Cafe in Makati City, founder Josh Frost shared that the expansion is not just about entering a new market, but about refining what already sets the brand apart.

The store is built on a simple but often overlooked idea of making perfume something you can use every day. For Josh, the concept came from years of seeing people hold on to expensive fragrances, saving them for special occasions until they are barely used. The brand flips that mindset by offering high-concentration perfumes at a price point that encourages daily wear.

This balance between affordability and quality is what Josh considers its strongest edge. The brand positions itself as one of the most accessible in the world for the level of concentration it offers. According to him, their ingredients are sourced from the same European manufacturers that supply some of the biggest global fragrance houses, ensuring that quality is not compromised even as prices remain relatively low.

“There’s only one place to get original ingredients,” he explained, referring to a tightly regulated network of European suppliers. By working within this system, the brand is able to maintain consistency across its growing catalog while keeping its formulations aligned with global standards.

What defines them is its customer-first approach. Josh, who remains hands-on with the business, emphasized how being independently owned allows them to prioritize service without layers of corporate restriction. Customers are encouraged to explore freely, test as many scents as they want, and even return or exchange products if they are not satisfied.

In the Philippines, that same level of service will be localized. The brand has set up its own operations and customer support team in the country, allowing inquiries, exchanges, and concerns to be addressed quickly. Support lines are open daily, and customers can reach out through multiple platforms, from messaging apps to social media. The goal is to remove hesitation from buying something as personal as fragrance.

The question of incorporating local ingredients, however, reveals the brand’s current direction. When asked about the possibility of using Philippine-sourced oils such as vetiver, Josh admitted that while it is something he is personally interested in, it is not part of the business model for now.

The brand’s identity is rooted in recreating and enhancing scents that customers already know and love. Introducing new, locally sourced ingredients would shift that direction. “I cannot put my personal interest above what customers want,” he told Manila Bulletin Lifestyle, noting that demand still leans toward familiar fragrance profiles.

That said, he did not rule it out entirely. As the brand continues to grow, the idea of creating country-specific or limited-edition scents remains a possibility in the long term. For now, the focus is on strengthening its core offering and expanding its reach across markets.

With this approach, Best Perfume Store enters the Philippines not just as another fragrance retailer, but as a brand that aims to reshape how people use perfume. By combining high-quality sourcing, accessible pricing, and a deeply personalized retail experience, it is positioning scent not as a luxury reserved for occasions, but as an everyday essential.

Best Perfume Store perfumes are available to purchase on its website.