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Manila Bulletin devider Technews devider LG leads OLED for the 13th straight year

LG leads OLED for the 13th straight year

Published Mar 30, 2026 07:57 am
LG has maintained its position as a top OLED TV brand for 13 consecutive years, capturing 49.7 percent of the global OLED TV market in 2025 with approximately 3.22 million units shipped, according to market research firm Omdia.
Global OLED TV shipments reached 6.47 million units in 2025, up 6.6 percent year over year, reflecting a sustained consumer shift toward premium display technology.
LG's OLED leadership extended across every key global market in 2025. In Europe, OLED TV shipments crossed the 3 million unit mark for the first time, with LG accounting for roughly 1.59 million of those units — a 50.5 percent regional share. The company also held a 50.1 percent share of the North American OLED TV market and 62.3 percent in Asia-Oceania.
New technologies powering the 2026 lineup
Building on its 2025 performance, LG is rolling out its 2026 OLED evo TV lineup with a focus on brightness, color accuracy, and real-world usability in well-lit environments.
The new Hyper Radiant Color Technology delivers up to 3.9 times brighter images compared to conventional OLEDs, with enhanced color accuracy. Driving this is the new α (Alpha) 11 AI Processor Gen 3, which features an upgraded NPU powering a Dual AI Engine. The processor runs noise-reduction and texture-preservation algorithms simultaneously, producing cleaner and more detailed images without the over-sharpening or softness common in traditional processing.
LG also earned the industry-first Reflection Free Premium certification from Intertek, reinforcing the 2026 lineup's performance in high-glare, bright-room environments.
On the design front, LG's new Wallpaper OLED evo TV W6 achieves a nine-millimeter-range thin profile through component miniaturization and a full internal architecture redesign — without sacrificing structural integrity or picture quality. The model recently received an iF Design Award for its blend of engineering and aesthetics.
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