ADVERTISEMENT
Manila Bulletin devider Lifestyle devider People and Events devider BLK 513 celebrates 10 years with a wellness-focused gathering

BLK 513 celebrates 10 years with a wellness-focused gathering

From frozen yogurt to mindful rituals, the brand hosted an afternoon of yoga, meditation, and community that marks the brand's next chapter

Published Mar 24, 2026 09:05 am
It’s been a decade since BLK 513 opened its first store at SM Megamall in 2016. What stood out in the local dessert scene was its charcoal-based frozen yogurt, which customers can pair with layered crunches and sauces.
Since then, the brand has grown to 40 stores nationwide, with locations now extending beyond Metro Manila. Instead of looking back, the brand chose to mark the milestone by shifting the conversation forward.
“Back in 2015, when we launched BLK 513, my north star has always been staying true to who we are: Filipino talent, ingenuity, and heart,” said Abigail Sy, founder and managing director for innovation and brand strategy at Bravefoods Global Concepts Holdings Inc., which operates the frozen yogurt brand. “No flashy promotional stunts, just genuine connection with our 10-year community.”
Jyra Pangan
Jyra Pangan
Maxene Magalona
Maxene Magalona
Denisse Aquino and Ynna Sanchez
Denisse Aquino and Ynna Sanchez
Charyzah Esparrago, Dani Buenvenid, Joel Santos, Baby Orange, and Bianca Pesos
Charyzah Esparrago, Dani Buenvenid, Joel Santos, Baby Orange, and Bianca Pesos
Dani Buenvenida
Dani Buenvenida
Last Feb. 24, 2026, the brand hosted an anniversary gathering at Bigger Pictures in Mandaluyong City, transforming the space into a relaxing, intentional setting. The intimate event and also introduced Dream Block Wellness and Social Club, a community built around routines, self-care, and shared experiences. It reflects how the brand is evolving, from a dessert destination into something that connects more closely with everyday habits.
“It’s been a decade, and it still feels unreal to see people weave our products into their routines,” said Kim Rebsey Sy. “We want to move past regular launches and engage our audience in more intentional ways.”
Guests were given time to explore at their own pace, stopping at partner stations and taking time to settle into the environment. The program began with a guided Vinyasa flow led by Maxene Magalona. The session set a slower rhythm, encouraging movement without pressure. This was followed by a guided meditation and a sound healing session that filled the room with low, steady frequencies, providing a more relaxing setting.
“Dream Block is just the first milestone on a longer journey,” Abigail added. “We’re proving we’re more than frozen yogurt—we’re a brand that values transparency, empathy, and everyday wellbeing.”

Related Tags

people and events
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.