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Manila Bulletin devider Technews devider nubia sets gaming experience at SM Megamall for Neo 5 Series launch on March 28

nubia sets gaming experience at SM Megamall for Neo 5 Series launch on March 28

Published Mar 23, 2026 08:18 am
nubia has revealed the design of its upcoming Neo 5 Series ahead of its Philippine debut, giving fans and gamers a first look at a lineup built around competitive mobile gaming. The full reveal happens at the "Born To Win" launch event on March 28 at SM Megamall Fashion Hall.
Developed with influence from REDMAGIC Gaming Lab — the engineering team behind REDMAGIC's performance gaming ecosystem — the Neo 5 Series carries a bold, gaming-forward design philosophy aimed at players who want high-end gameplay without the flagship price. The lineup is expected to include high-refresh-rate displays, powerful processors, advanced cooling, hardware gaming triggers, and AI-driven gaming optimization across its models. Large battery capacities, immersive audio, and an ergonomic build round out the package for extended play sessions.
Enter the NEOverse
The March 28 event is themed "ENTER THE NEOverse: Born To Win" and is set to transform SM Megamall into a gaming-inspired experience space. Attendees can complete missions across experiential booths, work through multiple gaming stations, and unlock exclusive rewards and prizes — with hands-on demos of the Neo 5 Series available throughout the event.
ONIC PH, Sanya Lopez, and more
Beyond the product showcase, the event doubles as a community gathering for Filipino gamers. nubia ambassadors Sanya Lopez and esports team ONIC Philippines will make special appearances, joined by gaming personalities, influencers, and fans.
Highlights include 1v1 gaming sessions where attendees can compete live on stage against ONIC PH players, as well as a live performance and interactive segment featuring a cosplayer dressed as a character inspired by the Neo 5 Series. On-ground challenges and participation moments will also give attendees chances to win prizes and giveaways.
Brand collaborations and exclusive deals
nubia is bringing several partnerships to the NEOverse. Milk tea brand Yanlala will be on-site serving refreshments, while a tie-up with automotive brand Geely is set to include a big-ticket promotion for both gaming and motoring fans. The brand will also launch its first-ever TikTok Super Brand Week in conjunction with the event, featuring Sanya Lopez and ONIC Philippines with exclusive content, challenges, and online promotions.
Early shoppers at the event can take advantage of launch-exclusive deals, including up to seven premium freebies per Neo 5 model purchased, available to the first 100 customers per device. Special bundles and limited-time offers will also be available only during the event.
The nubia Neo 5 Series launches on March 28 at SM Megamall Fashion Hall.
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