On March 2, 2026, the Hotel Sales and Marketing Association (HSMA) Philippines formally inducted its 2026–2027 Board of Trustees during its first general membership meeting held at Lanson Place Mall of Asia.

The induction ceremony formalizes the new leadership term while bringing together sales and marketing leaders from more than 130+hotels and resorts across the Philippines. As one of the country’s most active hospitality organizations, HSMA continues to champion collaboration across the industry while supporting tourism growth initiatives in partnership with the Department of Tourism.

For the 2026–2027 term, Loleth G. So, Group commercial director of Megaworld Hotels and Resorts, will lead the organization as president. Joining her on the executive committee are Cielo O. Reboredo, vice president – Sales and Marketing of Okada Manila, serving as vice president; Kristine “Miles” S. Santos, manager for Corporate Sales of Bayview Park Hotel Manila, as secretary; and Desiree Rose De Guzman-Padiernos, Global Marketing director of Astoria Vacation and Leisure Club Inc. of Astoria Hotels and Resorts, as treasurer.

The newly inducted Board of Trustees also includes Carmela Bocanegra, vice president – Sales and Marketing of Filinvest Hospitality, as director of PR and Media Relations; Ma. Celeste B. Romualdo, general manager of The Linden Suites, as director of Membership; Amie C. Villena, area Ddirector of Sales and Marketing for Boracay Newcoast hotels Savoy Hotel Boracay, Belmont Hotel Boracay, and Chancellor Hotel Boracay, as director of Education; Marvin Kim Tan, vice president – Sales and Marketing of The Manila Hotel, as director for Ways and Means; and Jennylyn G. Santillan, director of Sales and Marketing of City of Dreams Manila, as director for Programs.

Serving as HSMA Chair is Margarita “Margie” Munsayac, vice president – Sales and Marketing of Bluewater Resorts, while Rose Libongco joins the board as HSMA Virtus chair (ex officio). Supporting the Virtus program is Wenie Maligaya, assistant vice president for Business Development of Newport World Resorts, who serves as HSMA Virtus vice-chair.

One of the meeting’s highlights is the presentation of the HSMA calendar of major programs and initiatives for the year, focused primarily on education, training, and professional development for sales and marketing practitioners in the hospitality industry.

With a growing membership base representing hotels and resorts across the country, HSMA continues to play an important role in strengthening the Philippine hospitality sector. Through collaboration among industry leaders and alignment with tourism stakeholders, the organization aims to help drive increased travel demand to the Philippines while delivering stronger business results for the properties its members represent.