Isuzu Philippines Corporation (IPC) marks the successful completion of its “Road to 50” campaign with the opening of Isuzu Mandaluyong. This 50th Isuzu dealership nationwide was made possible by its collaboration with long-time dealer principal Iconic Dealership Inc. (IDI) and ACMobility.
Strategically located along Shaw Boulevard, the new dealership strengthens Isuzu’s presence in one of Metro Manila’s most dynamic business districts. Built following the new Isuzu Outlet Standard (IOS) design, the 2,201-sqm facility offers a modern and spacious environment that delivers a seamless experience from vehicle purchase to aftersales service.
“The completion of our Road to 50 campaign is a defining achievement for Isuzu Philippines,” said IPC President Mikio Tsukui. “While we celebrate reaching fifty dealerships nationwide, we also recognize that this is not the end of the journey — it is the beginning of a new chapter. Through Isuzu Mandaluyong, we further broaden our market coverage in NCR and strengthen our commitment to serving businesses and families with durable and reliable mobility solutions.”
Seamless customer experience
Isuzu Mandaluyong has a 680-sqm showroom floor area which can accommodate up to four display vehicles, including light-duty trucks. It also has a new dedicated New Vehicle Releasing area, allowing clients to commemorate their purchase in a special and memorable way. Guests also get a comfortable customer lounge with café amenities. A well-stocked parts and accessories section supports personalization and various aftersales requirements.
The service area features three service bays for light commercial vehicles and one dedicated truck bay, operated by world-class Isuzu service technicians. Designed with a unique front-loading layout, the service shop allows easy ingress and egress — an important advantage in a high-traffic location such as Mandaluyong. Its well-lit and properly ventilated service shop is also designed to handle detailing works, and other vehicle care requests, ensuring comprehensive aftersales support on top of regular vehicle maintenance. These unique service design innovations, further reinforce Isuzu’s strong aftersales foundation.
From left: IPC Sales Division Head, Robert Carlos; IPC Executive Vice President, Yasuhiko Oyama; IPC President, Mikio Tsukui; AC Mobility CEO, Jaime Alfonso Zobel De Ayala; AC Mobility Head for Auto Care & Retail, Steve Gingco; IDI Brand Head, Eric Wambangco; Mandaluyong City Head for Housing & Development, Atty. Sherwin Enriquez; IDI Sales Functional Director, Emmie Sison; and Isuzu Mandaluyong Operations Manager, Darwin Maming.
“Isuzu Mandaluyong is designed to provide a premium and seamless dealership experience for our customers in this area,” said Steve Gingco, Head of Auto Care and Retail of ACMobility. “With its modern IOS facility, enhanced service capabilities, and customer-centered layout, we are confident that we can deliver an elevated level of sales and aftersales support that truly meets the needs of Mandaluyong’s growing community.”
Operated by IDI, one of IPC’s top-performing dealer principals, Isuzu Mandaluyong is backed by a proven track record of sales excellence and aftersales service. IPC expressed full confidence that IDI will deliver the same high standards of professionalism, reliability, and customer care that have distinguished their operations in other territories.
Beyond Road to 50
Completing the “Road to 50” campaign affirms Isuzu’s commitment to being closer to Filipino customers — ensuring accessible, dependable, and long-term mobility solutions wherever business and life may take them.
“Today, we celebrate fifty dealerships. But tomorrow, we continue the journey — stronger, united, and ready for the road ahead. Our Road to 50 is complete, but our drive for excellence never stops. We remain committed to expanding our network, strengthening our partnerships, and delivering innovative business solutions that support the evolving needs of the Philippine market,” added Tsukui.
The company remains focused on expanding its dealer network, maintaining its leadership in the truck segment, and introducing customer-centric products and business solutions that empower Filipino enterprises nationwide.