Under Globe Group’s 917 Ventures, Brave Connective Holdings Inc. (BCHI) is not your typical corporate umbrella; they have built an integrated stack of marketing and data-tech firms that make a point of communicating with each other. And in doing so, they’re assembling (just like the Avengers) the infrastructure that could define how Philippine brands connect with consumers in the next decade—making their own mark in the local MarTech (marketing technology) scene.

Brave is combining advanced technologies, strategic capital, and operational efficiency to help its portfolio companies achieve market dominance, sustained growth, innovation, and profitability. Much like how the world's biggest technology companies have done.

And the results speak for themselves: Brave's remarkable growth in scale and profitability over the past three years is proof of how its management team has successfully enabled its portfolio companies to become major players in their respective industries. But more importantly, it's building an ecosystem critical to the Philippines' B2B customers as they and their end users shift to an all-digital environment, which is pretty much how the landscape looks today.

BCHI is creating solutions by powering data-driven decision making for Philippine firms and enterprises with valuable first-party customer data and best-in-class technology platforms — from communications to digital programmatic advertising to customer analytics and loyalty. This helps customers implement go-to-market strategies faster, making innovation more sustainable for firms.

BCHI is moving Filipino brands from guessing to knowing. Decisions shift from intuition-based to being insight-driven. For the first time, brands can speak in their own voice with AI—through natural, dynamic interactions that reduce friction in the customer journey.

The goal for BCHI is simple: to make every business digital with the use of advanced marketing technology that is accessible, actionable, and impactful for brands in the Philippines and beyond.

BCHI’s portfolio includes: M360, a comprehensive Communications Platform as a Service (CPaaS) provider that's revolutionizing enterprise communications through the Philippines' first wallet-based messaging platform. It connects businesses to customers via SMS, Viber, WhatsApp, email, and more through a unified interface.

AdSpark, recognized as one of the leading digital agencies in the Philippines, serves as the execution layer, offering a full-service, data-driven agency that accelerates digital and mobile advertising. They are also integrating with the rest of the BCHI stack to create a closed-loop attribution system.

Inquiro, a data intelligence hub, offers AI-powered products that deliver quick, actionable insights and data-driven business decisions. With Inquiro's intelligence layer as the foundation, the entire BCHI operating model becomes seamless: insight-led, AI-enhanced, and execution-ready across channels.

Last but not least, Rush rounds out the ecosystem as an all-in-one eCommerce platform, enabling seamless digital transformation with integrated online stores, loyalty programs, and payment solutions. It's the fulfillment layer—closing the loop from awareness through conversion.

Last month, BCHI made waves when AdSpark became the first agency globally to deploy Generative Response Ads—a groundbreaking format that lets consumers have actual conversations with advertisements.

"At Brave Connective, we are committed to bringing brands closer to their customers by redefining how they engage in the digital space," explains Nikko Acosta, Group CEO and President of Brave Connective Holdings, Inc.

"This next-generation advertising format leverages advanced AI, enabling consumers to engage in natural language dialogue directly within an ad space—essentially 'talking' with an ad. Unlike traditional scripted chatbots, these interactions flow naturally, providing relevant answers in real time and streamlining the customer journey, often reducing the number of clicks needed for conversion. Each ad is powered by AI that 'knows' the brand, delivering tailored responses that reflect the brand's voice and product details. All interactions are anonymized to protect user privacy," Acosta said.

Acosta, who also served as Chief Strategy Officer for the Globe Group, brings nearly 25 years of experience across mobile, broadband, enterprise, and international operations. His background is in BCHI’s architecture—infrastructure built by people who understand telecommunications networks, not just marketing theory —and, in today’s world, these are vital for success.