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SM Prime expands Mindanao footprint, to open its 90th Philippine mall in Zamboanga City

Published Mar 18, 2026 11:31 am
SM City Zamboanga showcases the first corner outdoor LED screen in the city.
SM City Zamboanga showcases the first corner outdoor LED screen in the city.

SM Prime Holdings Inc. (SM Prime), one of Southeast Asia’s largest property developers, is opening SM City Zamboanga on Friday, March 20, marking its eighth mall in Mindanao and its 90th mall in the Philippines.

Reinforcing its growing footprint in the southern island of Mindanao, the four-level development will add more than 42,000 square meters (sqm) of gross leasable space to Zamboanga City’s retail landscape and is set to open with an exciting lineup of tenants.

Located along Mayor Vitaliano Agan Avenue in Brgy. Camino Nuevo, SM City Zamboanga builds on the momentum of SM City Mindpro, which opened in the city in 2020.

“Zamboanga is a strong and growing market. This expansion allows us to broaden our footprint and respond to rising economic activity in the area,” said SM Prime President Jeffrey C. Lim.

He noted that, “With this investment, we also expect to create jobs, support local enterprises, and help drive domestic tourism in the region.”

SM City Zamboanga is approximately 10 minutes from Zamboanga International Airport and five minutes from Zamboanga City Seaport. It is also within two to three kilometers of city hall and the downtown area, with access via public and private transport.

With its strategic location and expanded amenities, SM Prime expects SM City Zamboanga to serve as a key commercial and social hub in the region.

SM City Zamboanga will introduce several first-in-the-city features, including the tallest scenic elevator in Mindanao equipped with LED displays and a corner outdoor LED wall capable of 3D content.

The mall will also house Zamboanga’s first electric vehicle (EV) charging station, along with sustainability initiatives such as solar panels, a trash-to-cash recycling program, and an e-waste collection facility.

Designed to serve the region’s diverse community, the mall will include a Muslim prayer room.

It will also be anchored by major tenants, including The SM Store, Mindpro Supermarket, Adidas, Fully Booked, JCO Reserve, and Gashapon from Japan.

Additional features include an indoor garden with a high skylight ceiling and aviary-themed park called Skyplaza, an upgraded Cyberzone, a modernized Food Court, three digital SM Cinemas with two Director’s Club cinemas, and a dedicated Paw Park. - James A. Loyola

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SM Prime Holdings Inc. Jeffrey C. Lim
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