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Nikko Natividad turns backlash into bucks: 'Kumikita ako diyan'

Entertainment | Celebrities

Nikko Natividad turns backlash into bucks: 'Kumikita ako diyan'

By Neil Ramos

At A Glance

Despite intense public scrutiny, Nikko is not shirking away from attention—both positive and negative—as engagement on his platforms continues to surge.

Nikko Natividad is turning controversy into currency following a viral scandal that has kept him trending online.

After a private video spread across social media, the actor-TV host-dancer became the subject of intense public scrutiny. Yet instead of stepping back, he has leaned into the attention—both positive and negative—as engagement on his platforms continues to surge.

https://mb.com.ph/2026/03/01/private-video-scandal-engulfs-aaron-villaflor-ron-angeles-nikko-natividad-and-gil-cuerva

In a recent post, Natividad made it clear he has no intention of limiting the conversation.

“Hindi ko papatayin ang comment section,” he said, explaining that the ongoing activity directly benefits him.

He added bluntly that even criticism helps: “Kumikita ako diyan.”

The remark reflects a growing reality in the digital space, where high engagement—regardless of sentiment—can be monetized. Supporters rally to defend him, while critics flood his posts with harsh remarks, but both sides contribute to the same result: increased visibility and income.

Natividad has also acknowledged the weight of the controversy, previously admitting his involvement and taking responsibility.

https://mb.com.ph/2026/03/06/nikko-natividad-in-tears-after-sons-message-amid-sex-video-scandal-dad-i-love-you-i-know-god-will-forgive-you

Still, his recent statements suggest a pragmatic approach—one that treats online backlash not just as fallout, but as fuel.

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