More often than not, beauty brands revisit their bestsellers—not to reinvent them, but to refine and elevate what already works. MAC Cosmetics does exactly that with one of its most recognizable formulas, the Powder Kiss line, now with a softer, more modern update.

The campaign is brought to life by a new generation of global faces, including Ella Gross of K-pop group MEOVV and global music icon Doja Cat, each representing a distinct take on the modern mattes.

For those familiar with the original Powder Kiss Lipstick, the appeal has always been its blurred, just-bitten effect. It introduced a matte finish that didn’t feel flat or heavy, with a lightweight texture that mimicked a softly diffused lip.

The new Powder Kiss Hazy Matte Lipstick refines this experience. The blur feels more seamless, the glide smoother, and the hydration noticeably improved. While the original leaned toward a powdery, airbrushed finish, this update feels more flexible, allowing you to soften the look or build it up for more intensity.

The shade range is both wearable and expressive, with tones like warm caramel and neutral beige for everyday, alongside brighter picks like vibrant pink and honey orange, and deeper shades such as berry wine and rich red browns.

Expanding the line is the Powder Kiss Lip + Cheek Mousse. Compared to its traditional lipstick format, this features a whipped, airy texture that melts into both lips and skin. It’s ideal for those who prefer tapping product in with their fingers rather than applying directly from a tube.

The mousse shades follow the same mix of easy neutrals and statement tones. Think beige and peachy nudes, soft lilac, bright pinks, and deeper hues like red wine and warm brown, making it easy to create a monochromatic look in just a few swipes.

Even the visual and tactile experience feels more modern. While the classic lipstick retains its familiar, sleek bullet packaging, the mousse comes in a compact, easy-to-carry tube that fits seamlessly into a simplified beauty routine. The packaging features a soft-touch matte black finish, accented by a subtle glossy logo.

For everyday wear, the appeal lies in its ease. The Hazy Matte Lipstick works best when it isn’t overthought—applied straight from the bullet, then gently blurred at the edges with your fingertip. The mousse, on the other hand, lends itself to a monochromatic approach, adding a soft flush to both lips and cheeks in seconds.

This update feels like a shift toward ease. Less precision, less effort—just texture that delivers and color that works with our lifestyle.