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Manila Bulletin devider Drive devider MMPC donates L300 to support BFP operations

MMPC donates L300 to support BFP operations

Published Mar 12, 2026 09:38 am  |  Updated Mar 12, 2026 02:42 pm

At A Glance

  • MMPC has turned over a locally manufactured Mitsubishi L300 to the Bureau of Fire Protection.
  • The donated vehicle is intended to support fire response and other emergency operations.
  • The turnover also puts the spotlight on the L300's continuing role as a practical service and fleet vehicle.
  • The unit was built at MMPC's Sta. Rosa, Laguna plant.
From left: Sta. Rosa City, Laguna Fire Marshal, Fire Chief Inspector (FCINSP) Allen Ryan De Guzman; Laguna Provincial Director, Fire Senior Superintendent (FSSUPT) Rowena Gollod; Assistant Regional Director for Operation, Fire Senior Superintendent (FSSUPT) Douglas Guiyab; MMPC President & CEO Ritsu Imaeda; MMPC Chairman Noriaki Hirakata; and Corporate Division Head Tomoyasu Moriya.
From left: Sta. Rosa City, Laguna Fire Marshal, Fire Chief Inspector (FCINSP) Allen Ryan De Guzman; Laguna Provincial Director, Fire Senior Superintendent (FSSUPT) Rowena Gollod; Assistant Regional Director for Operation, Fire Senior Superintendent (FSSUPT) Douglas Guiyab; MMPC President & CEO Ritsu Imaeda; MMPC Chairman Noriaki Hirakata; and Corporate Division Head Tomoyasu Moriya.
Mitsubishi Motors Philippines Corporation has turned over a locally manufactured L300 to the Bureau of Fire Protection to support the agency’s response operations.
The vehicle is intended to help the BFP in fire response and other emergency duties, where mobility, cargo space, and ease of use matter. It also reflects the long-running role of the L300 as a workhorse in both private and government service.
MMPC President and CEO Ritsu Imaeda said the donation was meant to support firefighters in the field.
“The Bureau of Fire Protection plays a vital role in safeguarding lives and communities. Through the donation of the L300 we aim to support the BFP’s operational requirements and help ensure that our fire fighters are equipped with a reliable vehicle capable of performing under demanding conditions,” said Imaeda.
He added: “As a local manufacturer, we take pride in seeing vehicles produced in the Philippines contribute directly to public service.”
Assistant Regional Director for Operation Fire Senior Superintendent Douglas Guiyab thanked MMPC for the donation, particularly for the BFP Sta. Rosa City Fire Station in Laguna.
“The Bureau of Fire Protection Region 4A sincerely expresses its heartfelt gratitude to Mitsubishi Motors Philippines Corporation for its continued support and generosity to the BFP, particularly to the BFP Sta. Rosa City Fire Station, Laguna. This support and initiative to the Bureau reflects strong partnership built on shared commitment to public safety and community service,” said Guiyab.
MMPC executives led by Chairman Noriaki Hirakata (first row, seventh from right) and President and CEO Ritsu Imaeda (first row, eighth from right) turn over to L300 to BFP led by Assistant Regional Director for Operation, Fire Senior Superintendent (FSSUPT) Douglas Guiyab.
MMPC executives led by Chairman Noriaki Hirakata (first row, seventh from right) and President and CEO Ritsu Imaeda (first row, eighth from right) turn over to L300 to BFP led by Assistant Regional Director for Operation, Fire Senior Superintendent (FSSUPT) Douglas Guiyab.
He added that the donated vehicle would be put to use in strengthening the BFP’s work in the region.
“We truly appreciate the trust and confidence extended to our organization. Rest assured that the donated vehicle will be utilized effectively to further enhance our emergency response capabilities and improve the quality of service we provide to the people of CALABARZON,” he said.
The L300 was built at MMPC’s Sta. Rosa, Laguna plant, where the company also manufactures the Mirage and Mirage G4.
From left: Sta. Rosa City, Laguna Fire Marshal, Fire Chief Inspector (FCINSP) Allen Ryan De Guzman; Laguna Provincial Director, Fire Senior Superintendent (FSSUPT) Rowena Gollod; and Assistant Regional Director for Operation, Fire Senior Superintendent (FSSUPT) Douglas Guiyab and MMPC representatives President & CEO Ritsu Imaeda; MMPC Chairman Noriaki Hirakata; and Corporate Division Head Tomoyasu Moriya holding the tokens of appreciation from the BFP.
From left: Sta. Rosa City, Laguna Fire Marshal, Fire Chief Inspector (FCINSP) Allen Ryan De Guzman; Laguna Provincial Director, Fire Senior Superintendent (FSSUPT) Rowena Gollod; and Assistant Regional Director for Operation, Fire Senior Superintendent (FSSUPT) Douglas Guiyab and MMPC representatives President & CEO Ritsu Imaeda; MMPC Chairman Noriaki Hirakata; and Corporate Division Head Tomoyasu Moriya holding the tokens of appreciation from the BFP.

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Mitsubishi Motors Philippines Corp. (MMPC)
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