DoubleDragon Corp.’s hospitality arm, Hotel101 Global Holdings Corp., opened its Madrid flagship, the first time a homegrown Filipino hotel brand has expanded operations into the European market.

In a statement , DoubleDragon said the 680-room Hotel101-Madrid, located in the Valdebebas district, began accepting bookings on Tuesday, March 10, following the company’s recent listing on the Nasdaq Stock Exchange under the ticker HBNB.

The property represents a cornerstone of Chairman Edgar “Injap” Sia II’s strategy to export a standardized, “condotel” business model to major international gateways. By room count, the development now ranks among the five largest hotels in Spain.

The Madrid project serves as a pilot for Hotel101’s aggressive global push, which seeks to capitalize on a proprietary “asset-lightÚ platform. Unlike traditional hotel chains that manage diverse room types, Hotel101 utilizes a uniform “HappyRoom” format.

Each unit is equipped with a kitchenette and consistent branding, a move designed to streamline construction costs and operational efficiency. The company aims to provide four-star amenities, including a business center, a full-size gym, and swimming pools, while maintaining price points accessible to a broad demographic of travelers.

Location remains central to the subsidiary’s valuation and growth narrative. The Madrid property sits adjacent to the Ciudad Real Madrid training complex and the future site of the Formula 1 Madrid Grand Prix circuit. Its proximity to the IFEMA convention center and the Madrid-Barajas International Airport positions the hotel to capture high-volume traffic from both the international sports circuit and Spain’s robust trade exhibition sector.

Operational revenue from the Madrid site will contribute to the group’s recurring income stream as it prepares for further expansion. The company’s food and beverage offering at the site, HBNB Kitchen, will be managed by Valencia’s award-winning Grupo La Sucursal, signaling an effort to blend standardized Filipino hospitality with local culinary expertise.

While DoubleDragon continues to monitor the performance of its domestic portfolio in the Philippines, the successful activation of the Madrid site is expected to set the benchmark for upcoming projects in Niseko, Japan, and California.

The company intends to leverage its Nasdaq presence to fuel a pipeline that targets a presence in over 100 countries, banking on the scalability of its single-room-category model to disrupt the traditional hospitality sector.