Century Properties Group Inc. expects to generate ₱6.6 billion in sales from its latest residential project in Cavite as it pivots toward first-home and premium segments to bypass crowded mid-market condominium sector.

In a disclosure to the Philippine Stock Exchange, CPG said the subsidiary has launched PHirst Impressions Gen Tri – marking the company’s strategic expansion into the fast-growing city of General Trias, Cavite.

Spanning 23.8 hectares in Brgy. Biclatan, General Trias, the development will feature over 1,500 homes.

PHirst Impressions Gen Tri builds on the strong market reception of PHirst’s earlier project in General Trias, PHirst Park Homes Gen Tri, which was launched in June 2021.

Since its launch, the project has demonstrated steady construction progress and sustained buyer interest, reflecting the area’s growing appeal as a residential destination. Today, the development is already 57 percent complete and home to 707 happy homeowners.

PHirst Impressions Gen Tri will have the upgraded Calista house model which features improved finishes, optimized layouts, and larger lot allocations that allow for greater comfort.

Modern architectural details and elevated finishes give the home a more contemporary character, while its practical design ensures functionality.

CPG is earmarking ₱12 billion for capital expenditures this year to fund its developments, focusing on the first home and premium residential segments amid an oversupply in the mid-income condominium market.

“CPG continues to execute a dual-brand growth strategy: scaling its premium offerings while broadening access to quality homes through PHirst, all under a strengthened and growing consolidated platform,” said CPG President and CEO Marco R. Antonio adds.

He noted that, they are kicking off 2026 with a premium project in General Trias this March—Cerulean Residences under Century Limitless—as well as PHirst’s new project in Cavite as well as in General Santos City.

Cerulean Residences is a 25-hectare master-planned house-and-lot development in Cavite that will mark a key milestone for the expansion of CPG’s premium residential segment under its subsidiary Century Limitless Corporation. This also signals CPG’s continued push into high-growth provincial corridors.

“By balancing our PHirst and Premium residential segments, we are able to sustain growth while expanding our footprint across the nation’s key growth corridors,” said Antonio.

He added that, “With Cerulean under our premium segment and continued PHirst expansion—including our move into Mindanao—we are building a truly nationwide platform that addresses multiple market segments.”