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Manila Bulletin devider Drive devider Ford brings Island Conquest to Pampanga as March Madness promos begin

Ford brings Island Conquest to Pampanga as March Madness promos begin

Published Mar 6, 2026 10:11 am  |  Updated Mar 6, 2026 07:28 pm

At A Glance

  • Ford Philippines is holding its Island Conquest roadshow at SM Clark in Angeles, Pampanga from March 6 to 8
  • The three-day event gives buyers in North Luzon a chance to see and test drive the Everest, Ranger, Ranger Raptor, Bronco, Mustang Mach-E, and Territory Hybrid
  • Customers who reserve a vehicle at the Clark event can get an outright ₱20,000 discount and join a pick-a-prize activity with cash discounts of up to ₱100,000 or an Overland Kings accessories package worth up to ₱25,000
  • Separate from the roadshow, Ford will run its March Madness promo nationwide from March 9 to 15, with bigger discounts, trade-in support, and aftersales deals
Ford Philippines is going for a good push this March: first by getting buyers into the vehicles through the Island Conquest event, and then following it up with a week of stronger offers at dealerships nationwide.
Ford Island Conquest
The Ford Island Conquest roadshow stops at SM Clark in Angeles, Pampanga runs from March 6 to 8, 2026. It follows the roadshow’s first leg in Alabang last month and brings Ford’s display and test drive program to North Luzon.
At SM Clark, Ford will have the Everest, Territory Hybrid, Mustang Mach-E, Bronco, and Ranger on display. Test drives will be available for the Territory Hybrid, Ranger, Mustang Mach-E, Ranger Raptor, Bronco, and Everest.
Customers who reserve a vehicle during the Clark event will get an outright ₱20,000 cash discount. They will also be eligible to join a Gashapon-style pick-a-prize activity, with prizes that include cash discounts of up to ₱100,000 or an Overland Kings accessories package worth up to ₱25,000. Ford merchandise and refreshments will also be given to those who join the test drive activity.
Ford Philippines President and Managing Director Pedro Simoes said the roadshow is part of the company’s effort to reach customers outside Metro Manila.
“We are excited to bring Ford Island Conquest to SM Clark and connect with more customers in North Luzon. Through events like this, we continue to make it easier for Filipinos to experience our vehicles firsthand, even outside a Ford dealership, while enjoying exclusive offers and deals,” Simoes said.
The Clark event will run from 10:00 AM to 9:00 PM at the SM Clark Event Area, with free admission and test drives.
Ford March Madness
Right after the Pampanga stop, Ford will roll out its March Madness promo from March 9 to 15 across dealerships nationwide. March Madness is a one-week retail campaign focused on vehicle discounts, trade-in support, and aftersales offers.
For that one-week promo period, customers who place reservations can get discounts of up to ₱200,000 on select Ranger Sport variants, along with a ₱30,000 trade-in subsidy for those moving into a new Ford. Ford will also offer an additional ₱20,000 discount on the Everest, Territory Hybrid, and the rest of the Ranger lineup during the same period.
Extending to aftersales, March Madness treats customers who book a periodic maintenance service from March 9 to 15 to a 10% discount on Ford parts and labor, while Ford Genuine Accessories are also being offered at 10% off. Those who spend at least ₱10,000 on Ford services and parts during the promo period can join a raffle for a chance to win service vouchers worth up to ₱10,000 or a Ford dashcam.
Ryan Lorenzo, Ford Philippines Retail Product Marketing and Business Growth Director, said this year’s March Madness program goes beyond vehicle offers. “March Madness has been a successful customer program at Ford so we’re excited for its return this year,” Lorenzo said. “This year, we're expanding the program beyond offers on our vehicle line-up to include after-sales services as our way of enhancing their ownership experience. Whether you're new to the Ford family or a long-time customer, owning a Ford has never been so easy.”
Outside the March 9 to 15 campaign window, Ford will continue to offer month-long deals across its lineup until March 31. These include all-in financing packages for models such as the Ranger Sport 4x2, Ranger XLS, Territory Hybrid Titanium X, Everest Trend, and Everest Titanium.
The Mustang Mach-E is being offered with either a ₱500,000 discount or 0% interest with 50% down payment for 60 months. The Explorer 2.3L Limited EcoBoost comes with either a ₱1,000,000 discount or 0% interest with 20% down payment for 60 months, while the Bronco Outer Banks with Sasquatch Package is available with either a ₱1,370,000 discount or 0% interest with 20% down payment for 60 months.
Ford is also introducing a 5-Star Care Package for the Everest Titanium this March. The package includes a 5-Year Scheduled Service Plan, 5-Year Warranty, and 5-Year Emergency Roadside Assistance, which Ford says amounts to ₱50,000 in savings. Customers can also get a discount when buying an Everest Titanium with the package.

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