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Manila Bulletin devider Business devider The Stock Market devider TicketWorld named online partner for METTACITY

TicketWorld named online partner for METTACITY

Published Mar 5, 2026 04:39 pm
METTACITY, the operator of the Philippines’ first immersive digital amusement universe, has officially designated TicketWorld as its exclusive online ticketing partner to streamline guest access and security.
The partnership, which commenced on March 1, shifts the venue toward a digital-first commerce model. By integrating with TicketWorld’s established transaction platform, the entertainment hub aims to eliminate the traditional friction points of physical venue entry, specifically targeting the reduction of onsite wait times.
According to a company statement, the collaboration is designed to simplify the consumer journey from discovery to entry. The move allows visitors to secure admission through a centralized portal, moving away from fragmented booking methods. METTACITY noted that the transition makes it easier, faster, and more convenient for guests to secure their tickets in just a few clicks.
A primary driver of the deal is the introduction of advanced booking capabilities. Under the new system, guests can reserve specific dates and times, a feature intended to help the venue manage capacity while providing visitors with guaranteed access. This shift is expected to migrate a significant portion of the venue’s foot traffic toward pre-verified digital sales, allowing guests to bypass long ticket queues and proceed directly to the immersive entertainment zones.
The venue is positioning itself as a primary destination for the local leisure market, targeting diverse demographics including families, corporate groups for team-building exercises, and social "barkada" outings. By digitizing the gate-keeping process, METTACITY is betting that a more frictionless "one-click" experience will drive higher conversion rates among younger, tech-savvy Filipino consumers.
Security also remains a central pillar of the integration. The company emphasized that leveraging TicketWorld’s infrastructure provides a layer of transaction security that protects consumer data and reduces the risk of ticket fraud.
As the digital entertainment sector in the Philippines continues to expand, METTACITY’s move highlights a broader industry trend of prioritizing "phygital" integration—where physical experiences are managed through digital assets. To secure entry, guests are now directed to the official TicketWorld website to complete their reservations. The company maintains that this new accessibility ensures the digital universe's features are more reachable than ever, noting that the future of fun is now just one click away.
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