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Manila Bulletin devider Technews devider LG Electronics Philippines launches 'Push Laundry' livelihood project for PWDs

LG Electronics Philippines launches 'Push Laundry' livelihood project for PWDs

Published Mar 4, 2026 11:57 am
'The Push Laundry' initiative helps provide sustainable livelihood opportunities for Persons with Disabilities (PWDs). It was officially launched in collaboration with the House with No Steps Foundation (HWNSF), ELS, BigZe Corporation, and LG Electronics Philippines.
The initiative builds on earlier efforts to create inclusive employment pathways and now formally establishes ‘Push Laundry’ as an operating livelihood project that directly supports PWD employment and programs.
The project aims to demonstrate how inclusive business models can generate both commercial viability and social impact, with earnings from laundry helping sustain training, employment, and development programs for PWD beneficiaries.
“LG Electronics Philippines is proud to support initiatives that create meaningful livelihood opportunities for the PWD community,” said Nakhyun Seung, managing director of LG Electronics Philippines. “Through our LG Commercial Laundry solutions, we can contribute to a business model that promotes inclusivity while ensuring reliable and efficient daily operations.”
A collaboration for inclusive livelihood
The project successfully renovated one of the HWNSF buildings in Cubao, Quezon City, transforming it into a commercial laundry livelihood shop. The initiative is designed to establish a sustainable program that will be managed by HWNSF, with the support of BigZe Corporation, an expert in laundry operations, giving PWDs an active role in the workforce and creating meaningful livelihood opportunities within their own community.
Supporting employment and sustainability
The profit from the 'Push Laundry' initiative will fund the foundation and maintain business operations. It is structured to directly support employment opportunities for PWDs, skill development, and livelihood programs. This also extends to the ongoing operational sustainability of the initiative. By combining commercial laundry services with a social mission, the project aims to create a replicable model that other interested dealers and sub-dealers may adopt using Push Laundry as a blueprint.
Continuing a shared vision
The launch marks an important milestone in the continued collaboration among the
partner organizations, reinforcing their commitment to building accessible and inclusive opportunities within local communities.
With LG Commercial Laundry solutions integrated into the shop’s operations, providing versatility and flexibility for easy and seamless operations, even for PWDs, the enterprise is positioned to deliver reliable service while supporting its social mission.
The saying goes, “teach a man to fish,” well, this is just like that, but with an LG Washing Machine, instead of a fishing rod.
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