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Manila Bulletin devider Entertainment devider Movies and TV devider The show starts now: Step inside the new SM MOA Arena 360° virtual experience

The show starts now: Step inside the new SM MOA Arena 360° virtual experience

By MBrand
Published Feb 27, 2026 12:59 am  |  Updated Feb 27, 2026 01:08 am

The ‘eye’ has a brand new vision. SM Mall of Asia (MOA) Arena, the country’s premier destination for live entertainment, is officially bringing the front-row experience to your fingertips. With the launch of its stunningly refreshed website and a groundbreaking immersive 360° virtual tour, the arena is transforming how fans, foodies, and event goers plan their big night out.

Enjoy the day and night views of SM Mall of Asia Arena in a panoramic shot and learn what to do in and around the eye-conic venue.
Enjoy the day and night views of SM Mall of Asia Arena in a panoramic shot and learn what to do in and around the eye-conic venue.

The VIP Experience Starts at Home

Gone are the days of wondering if you’ll have the perfect view of your favorite idol or athlete. The new 360° virtual tour offers an immersive, high-definition preview of the venue from every possible angle. Whether you’re eyeing a spot in the thick of the crowd on the Ground Level or enjoying the panoramic views from the 5th Floor, the "no guesswork" interface ensures you know exactly what your view looks like before you even hit "purchase.”

Your All-in-One Digital Concierge

The refreshed SM MOA Arena website is now a fully mobile-optimized digital guide for live entertainment, designed to simplify your journey from planning to showtime.

Navigate the SM Mall of Asia Arena seamlessly on your mobile device and enjoy spectacular views from any level and setup.
Navigate the SM Mall of Asia Arena seamlessly on your mobile device and enjoy spectacular views from any level and setup.

Ticket purchases via SMTickets.com are faster and easier, featuring smoother seat selection and convenient payment options. Getting to the venue is effortless too; digital guides provide quick directions whether you’re arriving via public transport or parking nearby at the MOA Arena Annex, National University Mall of Asia Carpark, IKEA, or SM Mall of Asia.

Fans can easily access more detailed information, including prohibited items and fan advisories, for a hassle-free experience at a game or show.
Fans can easily access more detailed information, including prohibited items and fan advisories, for a hassle-free experience at a game or show.

Built for promoters, partners, and concessionaires

The refreshed website is also designed for business stakeholders.

Content promoters can navigate the arena virtually, from the outer perimeter to the in-bowl setup. This helps them visualize layouts, staging options, and event configurations before planning live shows or sports events.

Corporate partners can explore suite room amenities and privileges, including access to the Premiere Café. This modern and private space is ideal for meetings, client hosting, or intimate gatherings during events.

Concessionaires can also submit inquiries directly through the website to become part of the SM MOA Arena Food Alley, home to a wide range of quick bites and on-the-go favorites.

How to use the 360° virtual tour

The 360° virtual tour is designed to be intuitive and mobile-friendly. It works as your on-the-go guide every time you visit the arena.

1) Visit www.sm-arena.com on desktop or mobile.

2) Click Explore Now on the homepage.

3) Select Start 360° Tour to begin.

4) Use the menu on the left for desktop or at the bottom for mobile to choose a section.

5) Tap the interactive circles to explore specific areas.

6) Swipe or drag to enjoy a full 360° view.

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