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Manila Bulletin devider Drive devider Mitsubishi Motors PH rolls off 900,000th locally-made L300

Mitsubishi Motors PH rolls off 900,000th locally-made L300

Published Feb 25, 2026 10:52 am

At A Glance

  • Some 900,000 Mitsubishi L300 vehicles have now been built in the Philippines.
  • The L300 is assembled at Mitsubishi's 23-hectare plant in Sta. Rosa, Laguna.
Some 900,000 Mitsubishi L300 vehicles have now been built in the Philippines. Mitsubishi Motors Philippines Corporation (MMPC) has reached this major manufacturing milestone, reinforcing the company’s long-standing commitment to operational excellence and quality manufacturing in the Philippines.
The locally produced Mitsubishi L300 continues to be one of the most trusted commercial vehicles in the country, supporting business continuity and economic activity across industries. This milestone reflects sustained production growth driven by disciplined manufacturing processes and continuous improvement initiatives.
MMPC achieved this milestone through the consistent demand for its locally assembled completely Knocked-down CKD models, alongside ongoing kaizen activities implemented by its Manufacturing Division. These initiatives have focused on optimizing the production line, improving efficiency, and strengthening quality across all CKD units.
From left: After Sales Division Head, Toko Imai; Manufacturing Division Head, Manabu Higuchi; President & CEO, Ritsu Imaeda; Chairman, Noriaki Hirakata; Finance Division Head, Masaki Watanabe; and Sales & Marketing Division Head, Toshiaki Kato.
From left: After Sales Division Head, Toko Imai; Manufacturing Division Head, Manabu Higuchi; President & CEO, Ritsu Imaeda; Chairman, Noriaki Hirakata; Finance Division Head, Masaki Watanabe; and Sales & Marketing Division Head, Toshiaki Kato.
“The 900,000-unit production milestone of the Mitsubishi L300 reflects the dedication of our people and our commitment to continuous improvement in manufacturing,” said Ritsu Imaeda, President and Chief Executive Officer of Mitsubishi Motors Philippines Corporation. “Through disciplined operations and teamwork across our organization, we have been able to sustain production excellence while delivering vehicles that our customers have relied on for many years.”
MMPC Manufacturing heads and managers witnessed the final stage of production of the 900,000th unit of L300. From left: Logistics AVP, Jesus Cacapit; Purchasing Sr. Manager, Arnel Geronimo; Production AVP, Gary Agana; Production VP, Celestino Lanceta; Engineering VP, Ericson Fonte; Manufacturing VP, Naoyuki Okamoto; Manufacturing Division Executive VP, Manabu Higuchi; Manufacturing Division Sr. VP, Reyanldo Gabay; Logistics VP, Jemabel Boncajes; Quality Control VP, Rogelio Borlaza; Total Customer Satisfaction VP, Eugene Coronado; Office of Production Strategy VP, George Gonzales; and Safety, Health & Environment VP, Marfel Acheta.
MMPC Manufacturing heads and managers witnessed the final stage of production of the 900,000th unit of L300. From left: Logistics AVP, Jesus Cacapit; Purchasing Sr. Manager, Arnel Geronimo; Production AVP, Gary Agana; Production VP, Celestino Lanceta; Engineering VP, Ericson Fonte; Manufacturing VP, Naoyuki Okamoto; Manufacturing Division Executive VP, Manabu Higuchi; Manufacturing Division Sr. VP, Reyanldo Gabay; Logistics VP, Jemabel Boncajes; Quality Control VP, Rogelio Borlaza; Total Customer Satisfaction VP, Eugene Coronado; Office of Production Strategy VP, George Gonzales; and Safety, Health & Environment VP, Marfel Acheta.
The Mitsubishi L300 has long been a dependable partner for small and medium enterprises, logistics providers, and fleet operators. Its configuration has made it well-suited for delivery operations and various business applications, helping support daily operations and long-term growth. In addition, its  cost-efficient ownership has further strengthened its position as a practical commercial vehicle choice.
The L300 is assembled at Mitsubishi's 23-hectare plant in Sta. Rosa, Laguna. MMPC’s manufacturing plant has a maximum production capacity of 50,000 units. MMPC locally manufactures the Mirage, Mirage G4 and L300.

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Mitsubishi Motors Philippines Corp. (MMPC)
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