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Korean agency ADOR unveils creative vision with brand film

Entertainment | Hallyuwood

Korean agency ADOR unveils creative vision with brand film

By Jonathan Hicap

ADOR's brand film (ADOR)

ADOR, an agency under Korean entertainment company HYBE, unveiled on Feb. 25 its new brand film, a visual interpretation of the label’s key philosophy, “All Doors One Room.”

Unfolding within a surreal and symbolic setting, the film depicts two individuals searching through four different doors, each marked A, D, O, and R.

As they search through the doors, whimsical and captivating imagery unfolds, reinforcing ADOR’s creative foundation and its fluid, expansive vision for the future.

ADOR manages K-pop girl group NewJeans, now composed of Minji, Hanni, Haerin and Hyein.

ADOR frames the film around four symbolic elements: Lab, Door, Key, and Human, representing the label’s creative flow.

The narrative portrays how ideas (Key), refined within ADOR’s creative environment (Lab), unlock doors to new worlds (Door), ultimately reaching audiences (Human).

ADOR's logo (ADOR)

ADOR's logo (ADOR)

ADOR's brand film (ADOR)

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