Century Properties sets ₱12-billion capex, bets on premium, first-home segments
Century Properties Group Inc. (CPG) is earmarking ₱12 billion for capital expenditures (capex) this year to fund its developments, focusing on the first-home and premium residential segments amid an oversupply in the mid-income condominium market.
“CPG continues to execute a dual-brand growth strategy: scaling its premium offerings while broadening access to quality homes through PHirst, all under a strengthened and growing consolidated platform,” said CPG President and Chief Executive Officer (CEO) Marco R. Antonio.
He noted that they are kicking off 2026 with a premium project in General Trias City this March—Cerulean Residences under Century Limitless—as well as PHirst’s new projects in Cavite province and General Santos City.
Cerulean Residences is a 25-hectare (ha) master-planned house-and-lot development in Cavite that will mark a key milestone for the expansion of CPG’s premium residential segment under its subsidiary, Century Limitless Corp. This also signals CPG’s continued push into high-growth provincial corridors.
Alongside its premium rollout, CPG’s first-home brand, PHirst, will also hold the grand launch of its new residential development in General Trias in March, further strengthening the group’s presence in Cavite.
PHirst continues to be CPG’s largest revenue contributor, generating ₱8.4 billion, or 69 percent of total revenues, in the first nine months of 2025.
“By balancing our PHirst and premium residential segments, we are able to sustain growth while expanding our footprint across the nation’s key growth corridors,” said Antonio.
He added that, “With Cerulean under our premium segment and continued PHirst expansion—including our move into Mindanao—we are building a truly nationwide platform that addresses multiple market segments.”
PHirst recently marked its entry into Mindanao with the grand launch of PHirst Park Homes Gen San on Feb. 21, reinforcing its transformation into a nationwide first-home developer, while Century Limitless continues to scale CPG’s premium portfolio in strategic locations.
In the first nine months of 2025, CPG posted a net income after tax of ₱2.1 billion, up 17 percent from ₱1.8 billion in the same period of 2024. Consolidated revenues rose 15 percent to ₱12.31 billion, compared with ₱10.69 billion during the same period in 2024.