For Robinsons Land Corp. (RLC), 45 years in the Philippine real estate market is less a retrospective and more a catalyst for diversified, high-margin expansion. As the developer closed out 2025, it cemented its position as a multi-sector powerhouse, successfully pivoting from traditional mall operations toward ultra-luxury hospitality, sustainable office infrastructure, and a rapidly scaling logistics arm.

Under the leadership of RLC President and Chief Executive Officer Mybelle V. Aragon-GoBio, the company is betting that “relevance” and “value creation” will outweigh mere scale in an increasingly competitive regional landscape.

"As a company, we don’t measure success only by scale,” Aragon-GoBio said. “We measure it by relevance, how our developments respond to real needs, uplift local economies, and continue to create value long after opening day.”

The crown jewel of RLC’s 2025 hospitality push is the NUSTAR Hotel Cebu. Located on Kawit Island, the five-star property represents a direct play for the ultra-luxury traveler, offering oversized suites with panoramic sea views and personalized butler services.

The RLC’s strategy has already gained international traction, with NUSTAR earning a spot on the 2025 Michelin Guide’s curated list of recommended hotels, a rare distinction for a homegrown Filipino brand.

By integrating the hotel into the broader NUSTAR Resort & Casino ecosystem—which includes a high-end mall and pool villas—RLC is positioning Cebu as a formidable rival to regional gaming and luxury hubs like Macau and Singapore.

“NUSTAR Hotel Cebu reflects Robinsons Hotels & Resorts’ pride as the Philippines’ first and only five-star Filipino hospitality brand,” Aragon-GoBio noted. “It captures the ambition of global luxury while honoring the signature warmth and world-class service Filipinos are known for.”

While hospitality captures the headlines, RLC is simultaneously re-engineering the local office market by exporting “Grade A” experiences to the provinces. In Iloilo, the completion of Cybergate Iloilo Tower 3—the tallest structure in RLC’s 10-hectare destination estate—signals a shift in business process outsourcing (BPO) demand toward Western Visayas. The tower is the first LEED-certified office development in the region, featuring high-efficiency VRF air-conditioning and an architectural design inspired by the local Dinagyang Festival.

Aragon-GoBio emphasized that this project serves as a proof of concept for regional decentralization. “Cybergate Iloilo shows how world-class workspaces can thrive outside Metro Manila,” she stated, pointing to the project’s recent recognition as the Best BPO Office Development at the 2024 PropertyGuru Philippines Awards.

In Metro Manila, RLC is doubling down on tech-enabled sustainability at the Bridgetowne Destination Estate. The GBF Center 2 has emerged as the largest LEED v4 Gold-certified office tower in the country. To attract multinational tenants, the 30-story building features touchless infrastructure, including facial recognition and destination-oriented elevator systems, alongside high-efficiency air filtration and N+1 power redundancy. The building’s massive 2,800-square-meter floor plates are specifically designed to accommodate the scale required by modern IT-BPM giants.

Despite the global rise of e-commerce, RLC’s retail footprint grew to 57 malls last year by targeting underserved markets and pioneering civic partnerships. Robinsons Pagadian, the firm’s eighth mall in Mindanao, saw record opening-day traffic by introducing first-in-city brands to the Zamboanga Peninsula. “We’ve always believed that growth shouldn’t be exclusive to already-saturated cities,” Aragon-GoBio explained. “Robinsons Pagadian is proof that there are still underserved markets, and those are the areas we wish to focus on.”

Meanwhile, in North Caloocan, The Plaza Bagong Silang represents a public-private partnership model that redefines the community mall. The facility functions as a civic hub, housing a health center and a multi-purpose basketball court alongside traditional retail. This community-first approach allowed the development to launch at 100 percent occupancy, proving that utility and retail are no longer mutually exclusive in dense urban districts.

The company's most strategic, albeit quieter, growth came from RLX, its logistics arm. In 2025, RLX completed its 14th warehouse facility, RLX Taytay 2, and expanded its Calamba 2E site near the SLEX Canlubang Toll Plaza. These Grade A facilities are designed to capture the surge in third-party logistics and fast-moving consumer goods fulfillment. With high ceilings and reinforced flooring, these warehouses are becoming the “supply chain backbone” that the company views as essential for resilient regional growth.

“RLX logistics facilities reflect our commitment to strengthening the country’s supply chain backbone,” Aragon-GoBio said. “By building facilities that enable faster, smarter, and more resilient logistics operations, we empower businesses to scale with confidence and position whole regions for sustained economic growth.”

Investors have responded favorably to this diversification strategy. RLC’s stock was the top performer among its Philippine real estate peers in 2025, with momentum carrying into the first quarter of 2026.

Analysts point to the stability provided by RLC’s recurring income from malls and offices, balanced by the high-growth potential of its luxury hospitality and logistics segments. The company remains a stable and lucrative investment, one that continues to appreciate as its developments mature and communities grow around them.

As the developer enters 2026, the focus remains on maturing these high-value assets and maintaining the “Building Better Lives” philosophy that has defined its 45-year trajectory. In every sense, 2025 was not just a productive year for Robinsons Land; it was a defining one that set the stage for an even more promising outlook in the years ahead.