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Manila Bulletin devider Entertainment devider Movies and TV devider Arjo Atayde: Film and television tourism can elevate PH

Arjo Atayde: Film and television tourism can elevate PH

Published Feb 24, 2026 11:44 am
Quezon City Rep. Juan Carlos “Arjo” Atayde believes film and television tourism can help the Philippines shine on the world stage and bring new opportunities for growth.
During an interview, Atayde said the Philippines needs to act now or risk losing major opportunities in tourism, jobs, and global attention to other countries.
Quezon City Rep. Juan Carlos 'Arjo' Atayde
Quezon City Rep. Juan Carlos 'Arjo' Atayde
“Movies and TV shows do more than just entertain us. They inspire people to visit places, improve how others see our country, and turn filming spots into popular tourist destinations,” the actor-politician said.
Atayde made the remarks as he urged the swift approval of House Bill No. 384, which seeks to institutionalize film and television tourism as a national economic strategy.
Atayde explained that Filipinos feel proud when the Philippines is shown on the world stage. When people see our country in movies or TV, they get interested in our culture, traditions, and people.
The bill aims to establish a system that makes it easier and more attractive for both local and international filmmakers to shoot in the Philippines. With better support and simpler rules, more productions can come here.
Quezon City Rep. Juan Carlos 'Arjo' Atayde talks to his constituents
Quezon City Rep. Juan Carlos 'Arjo' Atayde talks to his constituents
Atayde pointed out that other countries are working hard to attract film projects by offering special deals and making it easier for filmmakers to work there.
“If we don’t keep up, the Philippines could miss out on jobs, new infrastructure, more tourists, and global recognition,” the actor-politician said.
He explained that film tourism is a great way to promote our country. A single movie can show off our beautiful places for many years. With streaming and global viewers, this kind of exposure lasts all year long.
Atayde said the bill will open more doors for Filipino artists, crew, and creative workers to join international productions. This will help our film industry grow and make the Philippines even more well-known worldwide.
“This is not just about culture,” he said. “It is also a way to boost our economy, create jobs, and attract investment.”
Atayde added that the Philippines is always ready for the spotlight. Now, we need a system to make sure our communities and economy benefit every time a film is made here.
He encouraged everyone to support the bill so that every movie scene becomes a new opportunity, and every story helps our country grow.
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