ADVERTISEMENT
Manila Bulletin devider Property and Living devider All aboard IKEA's home furnishing bus

All aboard IKEA's home furnishing bus

Bringing smart organization closer to Filipino homes

Published Feb 24, 2026 12:10 pm  |  Updated Feb 24, 2026 02:23 pm
IKEA’s home furnishing bus rolls into the city with smart, space-saving ideas for Filipino homes.
IKEA’s home furnishing bus rolls into the city with smart, space-saving ideas for Filipino homes.
However you position a picture frame or choose a spot for a trinket from your first trip abroad, every corner of your home tells a story. These memories, woven into your décor, shape the spaces you live in each day. This quiet, personal storytelling is what IKEA Philippines aims to support, and make more accessible, with the launch of its home furnishing bus.
Launched on February 6 in Pasay City, the caravan is a mobile showcase that delivers smart storage ideas and practical home solutions directly to Filipino households. From Metro Manila, it will travel to select destinations in Cavite, Batangas, and Laguna until April.
Celebrity ambassadors Jolina Magdangal and Boy Abunda
Celebrity ambassadors Jolina Magdangal and Boy Abunda
Frida Wallin, IKEA country business navigation manager; Manuela Seemann, IKEA Pasay sales manager; celebrity host Boy Abunda; actress Jolina Magdangal; Sarah Cox, IKEA Philippines country selling manager; Jasmin Cruz, IKEA Philippines inspiration and communication manager; and Ricardo Pinheiro, IKEA Philippines country retail manager
Frida Wallin, IKEA country business navigation manager; Manuela Seemann, IKEA Pasay sales manager; celebrity host Boy Abunda; actress Jolina Magdangal; Sarah Cox, IKEA Philippines country selling manager; Jasmin Cruz, IKEA Philippines inspiration and communication manager; and Ricardo Pinheiro, IKEA Philippines country retail manager
The launch was led by IKEA executives Frida Wallin, country business navigation manager; Manuela Seemann, IKEA Pasay sales manager; Sarah Cox, country selling manager; Jasmin Cruz, inspiration and communication manager; and Ricardo Pinheiro, country retail manager. Celebrity ambassadors Boy Abunda and Jolina Magdangal also attended.
As the campaign moves forward, the bus continues to engage different communities. It stopped at Ayala Malls Nuvali with YouTuber Benedict Cua and will also host a collaboration with Ang Walang Kwentang Podcast, led by directors Antoinette Jadaone and JP Habac, with an episode filmed inside the bus.
A peek inside the home furnishing bus where the IKEA pieces you love come straight to you.
A peek inside the home furnishing bus where the IKEA pieces you love come straight to you.
Inside, visitors explore storage displays featuring wardrobes, drawers, and home office systems, while previewing room refresh ideas and practical, space-saving solutions. Anchored on the message “Make space for what matters,” the campaign presents the brand as a partner in keeping what is meaningful while creating calmer, more functional homes. Each setup feels familiar, reflecting how Filipino families grow and evolve over time.
In the end, IKEA’s home furnishing bus highlights a simple idea: organizing is not about letting go of what matters, but about creating space that works better for everyday life while keeping the memories that make a home personal.

Related Tags

IKEA Frida Wallin Boy Abunda Jolina Magdangal
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.